What's up amazing people, this is IYASASA RADIO by Akane and Minami.
In this radio we are going to talk about random topics in Okinawan Japanese and English.
Every June, thousands of friends in all categories start the so-called Pride Activation Campaign.
The organizations target the LGBTQ plus community.
The idea is to show them how progressive they are and how great a logo looks like with a multicolor shade
without actually taking any actions to benefit or move forward LGBTQ plus rights.
This is a classic example of pink washing, a coined term to describe this type of mischievous behavior
from corporations, countries, or governments trying to project a positive image and friendliness towards the LGBTQ plus community.
These actions are made for the organizations to be perceived as inclusive and respectful diversity and gender orientation
when in fact the organization has policies in place that show almost the contrary.
Sometimes these marketing actions even try to diminish past negative actions or divert attention from them.
A PR effort to clean corporate image is malpractice rooted in transversal sectors
and affects the credibility of the organizations or the brands involved.
You have probably heard similar terms such as green washing regarding environmental issues
with zero real implication in sustainability or purple washing,
regarding visibility of the feminist movement without actions to change or break the glass ceiling, for example.
Pink washing, also known as rainbow washing, is the problematic path for any brand for two main reasons.
First, performing pride gimmicks for the once one month a year does not make a company an ally there for sooner or later
as their intentions are not based on shared values.
Second, using a minority group to profit without really getting involved in their reality, concerns, needs, and actual lifestyle is unfair as it is,
only seen as a mere consumption market.
That capitalist agenda linked to the pride marches is the complete opposite of what the Stonewall riots in 1969 meant,
which was leading to the modern U.S. gay rights movement.
Pride is not supposed to be a party or market celebration that companies can profit from.
It certainly is a commitment to inclusion, authentic values, and being part of the global civil rights conversation.
In June, companies launched a campaign to promote diversity of genders,
such as making their own logo rainbow.
This is in commemoration of the Stonewall riots in New York,
and in June every year there are events and campaigns about diversity of genders all over the world as Pride Month.
On the other hand, there is criticism that companies are only using gender minorities for self-promotion.
In that case, the term pinkwashing is often used.
Isn't it a happy thing for companies to promote diversity of genders?
I'm sure not many people think so.
However, as Pride Month continues,
how should we perceive the increasing number of points that point out that there is a question about the content?
So, what is pinkwashing?
Originally, this word was criticized for having the negative effect of the Israeli government's LGBTQ-friendly appeal
to overturn the image of Palestine's occupation,
and it is said that it was spread by Salah Shulman.
Pinkwashing is a combination of the words whitewashing, which means to cheat in English,
and pink, which is the symbol color of homosexuals.
It implies that pinkwashing is wearing the symbol color of homosexuals,
which gives a good impression in order to hide its inconvenient appearance.
In Japan, it became a hot topic in 2015 when a partnership was introduced in Shibuya,
but when Miyashita Park was redeveloped,
it was criticized that pinkwashing was the point where homeless people were exiled.
In this way, pinkwashing seems to be criticized when the LGBTQ-friendly appeal
overshadows discrimination against other minorities.
On the other hand, this word is sometimes used in cases like the following.
In the Tokyo Olympics and Paralympics held in the summer of 2021,
diversity and harmony were held as one of the ideals.
In the opening ceremony of the Gorin, singer Misha wore a rainbow dress,
and in the closing ceremony, Rina Sawayama, who sings about the diversity of gender and family,
used the phrase, chosen family.
On the other hand, in the National Assembly,
the bill was submitted and sent,
and discrimination speech by members of the House of Representatives was also lost.
In April of this year, for the Tokyo Rainbow Pride 2022,
Family Mart announced that it would sell Line Socks Rainbow
and donate some of the sales to LGBTQ support groups.
However, it did not mention the intention of LGBTQ support groups,
such as why the package is rainbow color,
and criticized the fact that it did not mention the intention of LGBTQ support groups.
After that, it was revealed that it would donate to the NPO, Rivet.
In this way, it is criticized as pinkwashing
when it is pointed out that it does not have concrete action while appealing for LGBTQ friendly.
In the United States, companies that sing LGBTQ friendly
are criticized as rainbowwashing
when they take contradictory actions such as donating to anti-LGBTQ members.
However, when we think about the reason why the word pinkwashing was created,
I think that whether this word can be used in Japanese literature,
especially in the NPO,
I think that whether it can be used in the NPO,
I think that whether it can be used in the NPO,
I think that we need to be careful.
It is important that the problem becomes clear by the creation of words.
However, in particular, there is a possibility that it will be difficult to understand
what is the problem by using the concept of pinkwashing
to criticize the fact that it is not so,
or that there is not enough action,
like the NPO.
Regardless of how to use pinkwashing, it is important to point out the problem specifically.
The way you're using the mic is a bit of a different position
than you're used to all the time, I guess.
I don't know, but like...
Because I just got back from...
But you're laughing, right?
Island, right?
Me too.
We're kind of island high.
Yeah.
You noticed?
Because I was swimming in the ocean yesterday.
That's why I'm energetic.
The day before yesterday too, like two days straight.
Yeah.
How was it?
I mean, I was there too, but...
I felt the sun,
and then I was with great people,
and in the beautiful scenery,
that was like happiness moment.
That's why I'm energetic.
It's very healthy
for your body and mental health.
Yeah.
The ocean of Zamami Islands,
Kerama Islands,
is another level.
It's different, right?
If you've never been there,
I recommend you check out
Zamami, Akajima, Tokashiki, etc.
Yes.
Anyways,
so we picked up about the article
about pinkwashing,
because this June was a pride month,
seems like.
Yeah.
So,
from a different point of view,
how should we interpret this festival?
So I found the pinkwashing thing.
Pinkwashing?
I've never heard this word before.
Nantoka washing.
But in Japanese source,
there are not so many.
That's right.
This pinkwashing thing doesn't catch on at all.
In the U.S.,
it's easy to talk about this kind of thing,
but in Japanese companies,
supporting LGBTQ+,
blah blah,
it's still like,
oh, that's amazing.
It's not like that.
It's not that critical.
It's not like,
where's the money going?
What are they doing?
It's not a problem.
Maybe it's because of the media.
Maybe.
I just don't know.
I found another article that said,
pinkwashing is an image strategy
to justify the fact that the Israeli government
is violating the human rights of Palestinians
and is strict with homosexuals.
Compared to the Islamic culture,
Israel is an image strategy
to justify the fact that
the Israeli government
is violating the human rights of Palestinians.
Yeah.
Even if I say pinkwashing,
even in Japan,
when the partnership was introduced in Shibuya,
the people who lived on the ground
were expelled from that place.
The discrimination against them
is also contradictory.
In addition,
at the Olympics,
the artists performing with the rainbow colors,
singing about the Chosen Family,
but at the same time,
Congress denied LGBTQ-related law,
which is really contradicted
when it comes to a national event.
Pinkwashing is wrong,
isn't it?
How should I put it?
It's an event organized by the government.
It might be for the sake of public opinion.
Miesha used that
what you want to hear.
Like, you can't be a sexual harasser,
or a power harasser.
It's unnecessary
to ask
a normal person
if they are a
sexual minority.
Of course,
there are many ways
to ask.
There are tips.
Like, do you have a boyfriend?
There are many ways to ask.
Like, do you have a boyfriend?
Your awareness
can be expressed
through questions.
Do you have a girlfriend or a boyfriend?
There might be
many ways to ask.
So,
you can ask someone you like.
So,
you can't
say it out loud,
but it's a trend
to hate being
objective.
It's better to
make everything vague.
I want to think
that gender diversity
is universal.
But,
I think it depends on the era.
I 100% support
them.
But,
from a political point of view,
or as a country,
or as a people,
when it comes to that,
there are some questions.
Like what?
Like what?
Like what?
So,
you have to accept everything.
Like, I'm X, you're Y,
I'm A, you're B,
I accept everything.
If you do that,
there will be chaos.
What about the toilets?
What about the Olympics?
What about the sports?
What about the kids?
You have to
make sure
everything is well-organized.
You have to
make sure everything is well-organized.
If you don't do that,
there will be
a world where
people who used to be normal
will be discriminated against.
Maybe.
I don't know.
It's all about equality.
If you accept everything,
there will be
conservative people
who will be
discriminated against.
If you don't accept everything,
you will be discriminated against.
You will be discriminated against.
Balance is important.
I don't think
the world has ever been balanced.
I don't think the world has ever been balanced.
That's what I wanted to say.
That's what I wanted to say.
We all have to