The Creative Mindset

The Creative Mindset

I&CO 51 Episodes
PitPa_podcast

I&CO founding partner Rei Inamoto speaks with the world’s leading practitioners of creativity from industries such as art, design, architecture, cuisine, and much more, to offer a glimpse into the minds of what it takes to build a successful career. In each episode, these creative luminaries share their beginnings, intimate moments of success and failure, and pieces of advice for work and life.


◆Instagram

https://www.instagram.com/reiinamoto/

◆Twitter

https://twitter.com/reiinamoto

https://art19.com/shows/the-creative-mindset
#044 - AMA: Creating Careers you Truly Desire

#044 - AMA: Creating Careers you Truly Desire

Nov 14, 2024 33:57 PitPa_podcast

Rei answers questions about midlife career transitions from guest Gavin Lum, a marketer with around 20 years of experience based in Singapore. This AMA segment explores finding purpose, the delicate balance between staying relevant and being true to oneself, and navigating midlife crises.Gavin Lum comes on our show as he makes his transition to figure out how he can apply his passion and experience for sports to start a new chapter.Episode References:Gavin Lum | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#043 - Bonus Track: Lightning Questions with Stefan Sagmeister

#043 - Bonus Track: Lightning Questions with Stefan Sagmeister

Nov 7, 2024 03:50 PitPa_podcast

In addition to the in-depth conversations with each guest on our show, we have a lightning round segment where we ask each guest to respond on the spot without seeing the questions in advance. This week, we welcome back renowned designer Stefan Sagmeister to hear his alternative career choices, next travel destinations, favorite food, and much more.Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.Episode References:Stefan Sagmeister | Online PortfolioStefan Sagmeister | InstagramRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#042 - The Power of Aesthetics in Design and Why Beauty Matters

#042 - The Power of Aesthetics in Design and Why Beauty Matters

Oct 31, 2024 34:59 PitPa_podcast

Copying is a great way to study what makes an impactful website, poster, or even a social media post, according to Stefan Sagmeister.Rei welcomes back graphic designer Stefan Sagmeister to explore the importance of beauty in form and design. Reflecting on his career, Stefan shares how his collaboration with Jessica Walsh transformed his perception of design aesthetics, the impact of Apple's design philosophy, and his innovative sabbatical approach and its role in maintaining his creative passion. With insights on embracing change, valuing aesthetics, and intentionally designing one's life, this episode offers profound wisdom for aspiring designers and creative professionals.Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.Timestamps:0:03 The Evolution of Aesthetic Importance in Design4:25 Apple's Unwavering Commitment to Design and Aesthetics9:03 Stefan Sagmeister on Long-Term Projects and Creative Sabbaticals16:54 The Importance of Form and Copying in Design Learning20:20 The Dual Nature of Online Interactions and Empathy22:57 Stefan Sagmeister on Design, Beauty, and Evolving Perspectives25:12 Three TakeawaysEpisode References:Stefan Sagmeister | Online PortfolioStefan Sagmeister | InstagramRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#041 - Why “Now is Better” from the Eyes of a Designer

#041 - Why “Now is Better” from the Eyes of a Designer

Oct 17, 2024 54:20 PitPa_podcast

How does long-term thinking influence creativity?Rei sits down with renowned designer Stefan Sagmeister to explore how the interpretation of data through art can shift public consciousness towards optimism. The episode places particular emphasis on Stephan’s exhibition “Now is Better,” which centers around the idea of long-term thinking of humanity’s progression. The conversation dives into Stephan’s underlying philosophies throughout his design process, belief in “low-function design”, and thoughts on balancing beauty and functionality.Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.Timestamps:0:03 Exploring Long-Term Thinking in Design and Art5:10 The Long-Term Perspective on Global Democracy and Progress8:40 Transforming Antique Art with Modern Data Representations15:56 The Intersection of Art, Design, and Commercial Viability19:43 Exploring Communication Design Beyond Commercial Boundaries20:48 The Intersection of Design and Art in Austrian Culture22:16 Blurring the Lines Between Design and Art26:11 The Allure of Low Functioning Design in Modern Life30:41 The Joy of Low Functionality in Everyday Activities34:43 The Sliding Scale Between Art and Design36:20 The Interplay of Beauty, Function, and Form in Design41:29 The Intersection of Design, Art, and Functionality46:11 Three TakeawaysEpisode References:Stefan Sagmeister | Online PortfolioStefan Sagmeister | InstagramRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Intersection #005 - POV > AI

The Intersection #005 - POV > AI

Sep 26, 2024 16:23 PitPa_podcast

Why a point of view (POV) will be more important than AI. Written and read by Rei Inamoto himself.The Intersection is Rei’s weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.Episode References:POV > AI | ArticleRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#040 - Bonus Track: Lightning Questions with Julie Channing

#040 - Bonus Track: Lightning Questions with Julie Channing

Sep 19, 2024 08:56 PitPa_podcast

In addition to the in-depth conversations with each guest on our show, we have a lightning round segment where we ask each guest to respond on the spot without seeing the questions in advance. This week, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi’s, Google Nest, and Allbirds, to hear her alternative career choices, next travel destinations, favorite food, and much more.A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald’s and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi’s, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.Episode References:Julie Channing | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#039 - Top 3 Skills to Master Marketing Today and Beyond

#039 - Top 3 Skills to Master Marketing Today and Beyond

Sep 12, 2024 25:02 PitPa_podcast

What skills are the most important for marketing in today’s environment and beyond?In this week’s episode, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi’s, Google Nest, and Allbirds, to explore the essential skills required for today’s marketers. Key topics include the importance of curiosity, balancing art and science, and the necessity of collaboration in marketing. Julie highlights the ever-evolving landscape of marketing and how staying curious can make a significant impact. She also stresses the importance of combining storytelling with data for effective marketing and leveraging teamwork to achieve collective goals.A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald’s and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi’s, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.Timestamps:0:03 Essential Skills for Modern Marketers: Curiosity, Balance, Collaboration5:31 The Lost Ring: A Revolutionary Marketing Campaign for McDonald's11:55 Resilience, Teamwork, and Mindfulness in Professional and Personal Life16:52 Navigating Career Changes and Personal Fulfillment21:25 Julie Channing's Career Insights and Soccer SkillsEpisode References:Julie Channing | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#038 - Brand-building and Engaging the Modern Consumer

#038 - Brand-building and Engaging the Modern Consumer

Sep 5, 2024 1:05:10 PitPa_podcast

Brand-building at Allbirds began with a clear purpose: “to reverse climate change through better business.”In this week’s episode, we welcome Julie Channing, former CMO and Global VP of Marketing at Allbirds, to explore the fundamental principles behind Allbirds’ exceptional branding success since its launch in 2016. Julie recounts her early days at Allbirds, from joining as the first full-time employee to helping the brand craft a compelling narrative and marking its territory in a competitive landscape dominated by giants like Nike and Adidas. The conversation covers crucial steps in building a brand, including establishing a clear purpose, engaging PR and social media strategies, and staying true to the brand’s core values.A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald’s and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi’s, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.Timestamps:0:03 Julie Channing's Journey from AKQA to Marketing Leadership3:54 Building Allbirds from Scratch: A Leap of Faith12:56 Allbirds' Mission to Reverse Climate Change Through Better Business17:47 Crafting a Powerful Brand Story for Allbirds22:30 Making Better Things in a Better Way26:26 Early Wins and Strategic Breakthroughs for Allbirds’ Brand30:40 Embracing Authenticity and Experimentation in Social Media Marketing36:51 Consumer Feedback Drives Allbirds' Gender-Neutral Color Strategy38:51 The Importance of Authenticity and Purpose in Brand Communication43:05 Building Brand Loyalty Through Local Community Engagement51:29 City Collaborations and a Major Partnership with Shake Shack53:24 Creative Collaboration Between Shoe and Burger Brands55:19 Building Brands with Purpose and Navigating Social Media Evolution59:41 Building World-Class Brands Through Purpose, Edutainment, and Common EnemiesEpisode References:Julie Channing | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#037 - AMA: Embracing Identities Working Across Cultures and Borders

#037 - AMA: Embracing Identities Working Across Cultures and Borders

Jul 29, 2024 32:04 PitPa_podcast

Rei answers questions from Alice Kumagami, a graphic designer who recently relocated from London to Tokyo. This AMA segment dives into the challenges and rewards of navigating different cultural and working environments while touching on identity crises, how Alice’s Japanese background influences her design approach, and how she’s adapting to corporate Japan.Alice Kumagami has taken the chance to relocate to Japan to build her career and comes on our show with questions as a graphic designer at On.Episode References:Alice Kumagami | PortfolioAlice Kumagami | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Intersection #004 - Democratization of Design

The Intersection #004 - Democratization of Design

Jul 18, 2024 12:04 PitPa_podcast

Why design apps like Canva don’t make us better designers, as read by AI.The Intersection is Rei’s weekly newsletter, exploring what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.Episode References:Democratization of Design | ArticleRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#036 - Igniting Organizational Change Through Trust

#036 - Igniting Organizational Change Through Trust

Jul 4, 2024 34:27 PitPa_podcast

Ever struggled to help your clients change? A North Star is crucial for guiding client companies, but it’s meaningless without the underlying trust and supported by tangible practices.For this week’s episode, we welcome back Ana Andjelic, the acclaimed brand executive and author of the popular newsletter “The Sociology of Business.” With extensive experience in transforming and growing brands, Ana offers insights on what it takes to drive meaningful change within established companies and underscores the importance of “dumbly believing” in the possibility of transformation to initiate significant changes. Rei also complements her insights with examples of I&CO’s relationships with clientele leadership.Ana Andjelic is a global brand executive, author of “The Business of Aspiration” and has been recognized two times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. She earned her doctorate in sociology and is a widely read columnist, speaker and advisor. Subscribe to her newsletter, The Sociology of Business.Timestamps:0:03 Transforming Legacy Brands Through Creativity and Technology6:34 Bridging Abstract Business Goals with Tangible Creative Solutions15:18 Challenges and Realities of Driving Organizational Change22:03 Lightning Questions26:04 The New Rules of Brand MarketingEpisode References:Ana Andjelic | NewsletterAna Andjelic | InstagramAna Andjelic | LinkedInAna Andjelic | Online PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#035 - Reviving Iconic Brands: Lessons from Banana Republic and Esprit

#035 - Reviving Iconic Brands: Lessons from Banana Republic and Esprit

Jun 20, 2024 53:40 PitPa_podcast

Reviving brands requires understanding their origin stories, injecting fresh imagination, and “an orchestrated push”, according to Ana Andjelic.On this week’s episode, we welcome the acclaimed brand executive Ana Andjelic. As the former global chief brand officer of iconic fashion brands such as Banana Republic and Esprit, Ana shares powerful strategies for reviving brands and emphasizes the importance of aligning product propositions with overarching brand concepts. The discussion also delves into the divide between brand and performance marketing and the influence of technology on perception.Ana Andjelic is a global brand executive, author of “The Business of Aspiration” and has been recognized two times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. She earned her doctorate in sociology and is a widely read columnist, speaker and advisor. Subscribe to her newsletter, The Sociology of Business.Timestamps:0:03 Reviving Brands with Ana Andjelic1:50 Balancing Productivity Between New York and Miami4:12 Reviving Brand Identity Through Founders' Original Intentions6:46 The Imaginative Origins and Evolution of Banana Republic8:25 Reviving Banana Republic's Brand Through Strategic Decisions9:32 Imagined Worlds and Functional Maximalism in Banana Republic11:23 Balancing Brand Vision and Designer Creativity in Fashion Marketing17:39 Defining New American Sportswear Through Urban and Creative Lenses21:22 The Intersection of Performance Marketing and Brand Marketing28:49 The New Rules of Brand Marketing in a Changing Landscape32:21 The Evolution of Technology and Its Impact on Perception35:07 The Interplay of Technology, Culture, and Society in Innovation45:05 Three TakeawaysEpisode References:Ana Andjelic | NewsletterAna Andjelic | InstagramAna Andjelic | LinkedInAna Andjelic | Online PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Intersection #003 - How to AI

The Intersection #003 - How to AI

Jun 6, 2024 26:26 PitPa_podcast

The framework for deploying generative AI for brands and corporations as read by Simon Osmont.The Intersection is Rei’s weekly newsletter that explores what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.Episode References:How to AI | ArticleSimon Osmont | WebsiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#034 - Scaling Up vs. Staying Lean in the AI Landscape

#034 - Scaling Up vs. Staying Lean in the AI Landscape

May 30, 2024 33:05 PitPa_podcast

How do smaller AI companies stand against giant corporations with more significant resources?On this week’s episode, we welcome back Sho Rust, the Founder & CEO of SHO.AI, to discuss the future of AI-based services in an increasingly competitive industry, the intricacies of scaling a business, and how AI can enhance the work of professionals. Sho Rust, an entrepreneur with a deep commitment to AI and design in brand content generation, has a rich professional background marked by significant contributions to the industry. His career includes roles at the United Nations, B-Reel, co-founding RAREFORM, and impactful work for brands like Disney, Google, and Nike. At the Boston Consulting Group's Digital Ventures Division, he excelled as a Lead Brand Technical Designer, skillfully blending AI with design. In 2018, he launched SHO.AI, a Generative AI platform that predates ChatGPT. This platform has been embraced by universities, global agencies, and Fortune 100 brands, revolutionizing their creative processes. Additionally, Sho dedicates his Saturday mornings to teaching at the same college he graduated from, sharing his knowledge and passion for AI and design. Timestamps:0:04 Exploring AI's Impact on Creativity and Content Creation1:25 Balancing Startup Growth, Culture, and Leadership Challenges6:03 Innovating Brand Management with AI-Driven Design8:51 Challenges and Successes in AI-Augmented Branding12:23 Empowering Humans With AI: The Superpower Synergy13:23 Harnessing AI Tools Requires Skill and Patience14:43 ChatGPT's Impact on Perception and Business Practices17:55 AI Platform Scrutiny and Competitive Pressures Intensify20:26 Tech Giants and Nations Invade the AI Island21:19 Agility and Innovation in AI Product Development24:23 Lightning Questions28:00 Three TakeawaysEpisode References:SHO.AI | Corporate SiteSho Rust | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#033 - From Frustration to Opportunity

#033 - From Frustration to Opportunity

May 16, 2024 31:09 PitPa_podcast

Opportunities are everywhere. It’s just a matter of recognizing them and bringing those ideas to life.On this week’s episode, we welcome Sho Rust, the Founder & CEO of SHO.AI, to hear about his journey from studying design to starting his own AI platform for content creation. Sharing Sho’s challenges in building his own company, the discussion highlights the importance of passion, execution, and recognizing opportunities for success.Sho Rust, an entrepreneur with a deep commitment to AI and design in brand content generation, has a rich professional background marked by significant contributions to the industry. His career includes roles at the United Nations, B-Reel, co-founding RAREFORM, and impactful work for brands like Disney, Google, and Nike. At the Boston Consulting Group's Digital Ventures Division, he excelled as a Lead Brand Technical Designer, skillfully blending AI with design. In 2018, he launched SHO.AI, a Generative AI platform that predates ChatGPT. This platform has been embraced by universities, global agencies, and Fortune 100 brands, revolutionizing their creative processes. Additionally, Sho dedicates his Saturday mornings to teaching at the same college he graduated from, sharing his knowledge and passion for AI and design. Timestamps:0:04 Exploring AI's Impact on Content Creation with Sho Rust1:24 Bridging Design, Technology, and Entrepreneurship3:20 From Art to AI: A Designer's Evolution6:52 From AI Projects to Disruptive Startups at BCG9:51 Rapid Growth and Japanese Expansion10:33 Scaling Design Systems With AI Across Global Brands14:11 Early Experiments with Language Models Transforming Brand Management15:31 From Cushy Jobs to Grandma's Basement Startup18:13 Startup Challenges and the Importance of Simplification20:21 Rapid Growth and Strategic Focus in Tech Startups24:58 Three TakeawaysEpisode References:SHO.AI | Corporate SiteSho Rust | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#032 - The Secret Sauce Behind YETI’s Explosive Growth

#032 - The Secret Sauce Behind YETI’s Explosive Growth

May 2, 2024 49:11 PitPa_podcast

A campaign worth numerous advertising awards doesn’t necessarily mean your community of customers will like the idea.On this week’s episode, we welcome Ginny Golden, the Executive Creative Director at YETI, to hear about YETI’s rapid revenue growth and the importance of staying true to the brand’s authenticity. Ginny shares her experience transitioning from agency-side to in-house at YETI, insights on building an in-house agency, and the value in cultivating a strong community of dedicated customers.Timestamps:0:03 From Agency Creative to Executive Director at Yeti2:38 Transitioning to Yeti for a Broader Creative Experience3:36 Transforming an In-House Creative Agency at Yeti5:26 Challenges of Onboarding and Brand Stewardship at Yeti8:12 Yeti's Multidimensional Brand and Community Authenticity11:46 Embracing Outdoor Lifestyles: From Casual to Hardcore12:33 Tensions Between Creativity and Capitalism in Corporate Culture13:32 Yeti's Growth: Brand Heart and Founders' Spirit17:32 Nike's Ethos and History Through Maxims and Booklets19:26 Crafting Artifacts to Preserve a Rapidly Growing Company's Story21:10 Yeti's Brand Growth and Marketing Strategy Discussed22:51 Unlocking Yeti's Growth Through Authenticity and Versatility25:41 Innovative Brand Building and Community Engagement at Yeti29:40 Turning Lost Gear Into Delightful Surprises30:28 Cultivating Authentic Community Connections in Marketing32:55 A Surfer, Skater, and Pitmaster's Old World Hog Hunt33:24 Authenticity as a Brand's Defining Characteristic35:52 Balancing Short-Term Demands With Long-Term Brand Strategy37:11 Lightning Questions41:51 Three TakeawaysEpisode References:YETI | Corporate SiteGinny Golden | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#031 - AMA: Hiring Top Talent in a Competitive Market

#031 - AMA: Hiring Top Talent in a Competitive Market

Apr 18, 2024 29:23 PitPa_podcast

Rei answers questions about hiring in the creative industry with guest Roy Husada. This AMA segment dives into challenges that small studios face when competing with big agencies and tech companies for talent, the importance of codifying a company’s operational principles, and practical tips such as the strategic use of in-house recruiters who understand the company’s DNA.Roy Husada comes on our show with questions as Founder & Managing Director at Rival Schools Japan, a creative agency specializing in brand localization for the Japanese market.Episode References:Rival Schools Japan | Corporate SiteRoy Husada | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Intersection #002 - The Cult of Productivity

The Intersection #002 - The Cult of Productivity

Mar 28, 2024 15:06 PitPa_podcast

Is the decline of elitism of creativity inevitable? as read by Simon Osmont.The Intersection is Rei’s weekly newsletter that explores what the future holds at the intersection of creativity and technology. Subscribe to The Intersection to receive his latest editions directly in your inbox.Episode References:The Cult of Productivity | ArticleRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#030 - Overcoming Subconscious Bias and Promoting Inclusivity in Action

#030 - Overcoming Subconscious Bias and Promoting Inclusivity in Action

Mar 21, 2024 22:34 PitPa_podcast

Offending someone by not taking the time to understand their culture can be unintentional but impactful.Rei dives deeper into the critical imperatives of diversity, equity, and inclusion (DEI) practices with Darren Wesley Martin Jr. and Dr. Rubina Malik from Bold Culture. Together, they talk about detailed lessons gleaned from a firsthand collaboration between I&CO and Bold Culture, shedding light on the blind spots that hinder fostering inclusive workplaces. From unintentional offenses to impactful consequences, the discussion underscores the importance of grace, education, and open dialogue in addressing biases. Founded by Darren Martin Jr, Ahmad Barber and their independent parent company Streamlined Media & Communications (SMC) in 2016, Bold Culture was born as a response to the slew of culturally uninformed marketing messages being put out by brands and their agencies, and the apparent lack of representation and inclusion in the offices of the communication and tech industry at all levels.Bold Culture is inspired by the necessity of diversity and inclusion in the communications-tech ecosystem. How brands communicate with their consumers, how they build their products, how their products are perceived and used, are all connected to diversity, equity and inclusion. That is why Bold Culture is within the intersection of developing inclusive workplaces and ensuring inclusive marketing messages are authentically delivered.Timestamps:0:00:00 Intro0:01:20 Discussion on the specific example of cultural context in a video series0:03:41 Importance of considering styling, setting, and storytelling in representation0:05:16 Impact of harmful advertisements and the need for immediate action0:06:31 Addressing blind spots and biases in the workplace0:08:30 Common blind spots and pitfalls in diversity, equity, and inclusion0:09:35 Importance of education and grace in addressing biases0:11:16 Blind spots related to assumptions and cultural understanding0:12:49 Personal experience with a DEI officer's assumption about Ramadan0:13:16 Reflecting on how to address the situation with education and empowerment0:13:16 Diversity encompasses race, gender, ability, sexuality, and socioeconomic status.0:13:49 It is disrespectful to represent women in a stereotypical way. Education on the history of women globally is necessary.0:14:36 Calling in and calling out are two approaches to addressing bias and microaggressions.0:15:18 Calling in allows for self-correction, while calling out is a more direct approach to stopping harmful language.0:16:19 It is important to challenge harmful language and educate others about diversity.0:17:06 Offending someone by not taking the time to understand their culture can be unintentional but impactful.0:18:11 The post-affirmative action era raises concerns about future college admissions for minority students.0:19:21 Offense can be taken when assumptions are made about cultural practices. Taking an extra step to understand can make a big difference.0:20:02 It is everyone's responsibility to avoid assumptions and take the time to understand different cultures.0:22:02 Small actions can contribute to creating inclusive and equitable communication.Episode References:Bold Culture | Corporate SiteDarren Martin Jr. | LinkedInDr. Rubina Malik | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#029 - Unveiling the Nuances of Diversity, Equity, Inclusion, and Belonging

#029 - Unveiling the Nuances of Diversity, Equity, Inclusion, and Belonging

Mar 7, 2024 29:27 PitPa_podcast

Understanding DEIB requires recognizing subtle nuances beyond the surface, including socioeconomic and cultural backgrounds not immediately visible to the human eye.On this week’s episode, we welcome Darren Wesley Martin Jr. and Dr. Rubina Malik from Bold Culture to hear about the intricate relationship between the visibility of diversity, tangible actions for equitable workplaces, and the cultural shifts post-George Floyd. The discussion dives deep into the distinction between equality and equity, how biases cloud corporate spaces, and the proactive paths companies can venture toward inclusion. Founded by Darren Martin Jr, Ahmad Barber and their independent parent company Streamlined Media & Communications (SMC) in 2016, Bold Culture was born as a response to the slew of culturally uninformed marketing messages being put out by brands and their agencies, and the apparent lack of representation and inclusion in the offices of the communication and tech industry at all levels.Bold Culture is inspired by the necessity of diversity and inclusion in the communications-tech ecosystem. How brands communicate with their consumers, how they build their products, how their products are perceived and used, are all connected to diversity, equity and inclusion. That is why Bold Culture is within the intersection of developing inclusive workplaces and ensuring inclusive marketing messages are authentically delivered.Timestamps:0:00:00 Intro0:02:12 Definition of DEI: diversity, equity, inclusion, and belonging0:03:49 Importance of equity in creating equal opportunities0:05:59 DEI and B require action, not just conversation0:07:53 Difference between equality and equity0:09:29 Examples of equity in the corporate and educational world0:11:54 Tangible examples of how Bold Culture helps companies provide equity0:13:44 Recap and conclusion of the conversation0:13:28 Darren Wesley Martin Jr. discusses the challenges of getting paid in the creative industry for diverse influencers0:16:03 Rei Inamoto asks about the backlash against diversity, equity, and inclusion (DEI) initiatives in the corporate space0:18:15 Darren Wesley Martin Jr. explains the reasons for the DEI backlash and the importance of companies being transparent about their efforts0:20:14 Darren Wesley Martin Jr. suggests implementing competency-based hiring and diverse hiring committees to increase diversity and equity in the workplace0:22:45 Three takeawaysEpisode References:Bold Culture | Corporate SiteDarren Martin Jr. | LinkedInDr. Rubina Malik | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

レイニー先生の今日から役立つ英会話

レイニー先生の今日から役立つ英会話

レイニー先生が送るポッドキャスト英会話。毎回色々なシチュエーションを元に、レイニー先生が実際に留学中や海外で体験した出来事などを交えてその時に必要な英会話フレーズをご紹介していきます。番組内のフレーズや単語はnoteでチェックできます。https://bit.ly/3s46eB4~レイニー先生の英語コンテンツ~■イングリッシュ∙パートナーズの無料体験レッスンhttps://bit.ly/2MrOaxt■英会話学習アプリ 動画で簡単英会話https://apple.co/3eLXAQm■あれこれイングリッシュ 絶対!役立つ英語の1分動画https://bit.ly/2UaVh1l

ワインのガッコウ

ワインのガッコウ

ワイン初心者の為のポッドキャスト番組”ワインのガッコウ” 日本ソムリエ協会認定ソムリエで、ワイン一年生の著者でもある、小久保 尊と ワイン初心者声優の松本 沙羅でお送りする聞くとワインが飲みたくなる番組です。

Joi Ito's Podcast

Joi Ito's Podcast

千葉工業大学の学長・伊藤穰一がその道のプロフェッショナルを迎え、雑談を繰り広げる没入型のポッドキャストです。テクノロジーを軸にスポーツから茶道、ニューロダイバーシティまで様々なトピックスを包摂した会話を覗き見感覚でお楽しみください。 【質問フォーム】   「これって、一体どうなってるの?」「〇〇〇について、よく分からないので解説して欲しい!」など、伊藤穰一本人に直接質問を投げかけることも可能です。もちろん番組の感想やお悩み相談なども大歓迎。ぜひ、お便りをお寄せください。  【JOI ITO’s Blog 】 番組で登場した用語や人物名などをまとめています。【デジタルガレージ Web3のコア人材募集中】https://recruit.garage.co.jp/fintech/プロフィール写真撮影:森清

PitPa Talk(ピトパトーク)

PitPa Talk(ピトパトーク)

株式会社PitPaのオウンドポッドキャストPitPaTalk。 PitPaが発信しているニュースの他、会社情報・事業などについて、PitPaメンバーがトークするポッドキャストです。

オウンドポッドキャストのつくりかた by PitPa

オウンドポッドキャストのつくりかた by PitPa

「オウンドポッドキャスト=企業が自社で発信するポッドキャスト」を制作したいと考える皆様に向けて、あるいは、個人でポッドキャストをはじめたいと考える皆様に向けて、ポッドキャスト運営を続けるにあたって知りたい情報をわかりやすくお伝えしていきます。番組ホストを務めるのは、PitPaでポッドキャスト番組のプロデューサーを務める鈴木悠平と、個人でポッドキャストを配信しているコラムニストのりょかち。個人・企業問わず、あらゆるシーンで使えるポッドキャスト運営のコツ・ノウハウについてのトピックを二人の会話を通じてご紹介します。▼ホストりょかち(https://twitter.com/ryokachii)鈴木悠平(https://twitter.com/heyyouyuheisake)▼制作株式会社PitPa▼SNSハッシュタグ#オウンドポッドキャスト▼メッセージフォーム番組への感想や質問、リクエストの他、ポッドキャストに関するご相談は下記フォームよりお問い合わせください。https://pitpa.cc/3IemoBk

伸ばす!引き出す!小川先生の子育て・受験ラジオ

伸ばす!引き出す!小川先生の子育て・受験ラジオ

「見守る子育て」を全国に広める教育家・小川大介先生による子育て情報番組です。30年の中学受験指導経験、6000回を超える面談で培った独自のノウハウを持ち、『頭のいい子の親がやっている「見守る」子育て』など子育て・受験に関する著書も20冊を超える小川先生ならではの、子育て術や学習ノウハウ、最新の受験情報を、未就学児・小学生の親御様にお届けします。<小川大介プロフィール>https://lit.link/ogawadaisuke番組へのご意見・ご感想・ご質問はこちらのフォームにてお待ちしております。http://bit.ly/36g57VN<制作>出演:小川大介先生MC・プロデューサー:富山真明制作:株式会社PitPa