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2025-01-30 05:07

Bonus Track: Lightning Questions with Kevin Bethune - E50

Alternative career choices? Next travel destinations? Favorite food? We welcome back Kevin Bethune for a fun round of lightning questions.


Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. He's also the best-selling author of Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released in March 2022. His second book, Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press), will be coming out February 4, 2025. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career, positioning him to help brands deliver meaningful innovations to enrich people's lives.


His work represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture, and a deep industrial design approach to inform and influence desirable, feasible and business-viable design outcomes.



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サマリー

Reinamotoのポッドキャストでは、クリエイティビティとテクノロジーの交差点を探りながら、各ゲストへの即興質問を通じて新たな真実を引き出しています。ケビン・ベスーンは旅行、食事、ライフスタイルに関する質問に答え、東京の魅力や自身の好きな音楽について語ります。また、彼は人生の転機や感謝の実践についても話し、デザインへの情熱を支えてくれた妻との思い出を共有します。このエピソードで、ケビン・ベスーンはクリエイティビティの重要性や多様なインスピレーションの活用について述べ、リスナーに質疑応答のフィードバックを促しています。

クリエイティブマインドセットの探求
This is Reinamoto's podcast, The Creative Mindset.
Hi everyone, welcome to The Creative Mindset, a podcast about what the future holds at the
intersection of creativity and technology. I'm Reinamoto, the founding partner of I&CO,
a global innovation firm based in New York, Tokyo, and Singapore.
On this podcast, we explore the creative mindset of the world's top creative practitioners from
various industries and explore ways for staying relevant in the 21st century.
In addition to the in-depth conversation with each guest on the show, we have a lightning
question segment where we ask each guest to react intuitively to a handful of simple questions on
the spot. It often reveals unexpected truths about them as real human beings just like us.
You'll really enjoy it. So let's get started.
Lightning Questions
During the interview, we dig deep into different topics surrounding creativity.
On the contrary, with this section, we ask the same questions to the guests to react on the
spot and we don't let them see the questions in advance.
ケビン・ベスーンの旅行と趣味
Question number one, if you weren't doing this, what else would you be doing?
Architecture.
Question number two, if you could live anywhere in the world, where would you live?
Tokyo.
But how many times have you been to Tokyo?
I want to say four times, meaningfully.
Okay.
Yeah.
Question number three, where is the next place you'd like to travel to for fun?
Probably either Tokyo or Paris. I miss those places.
What makes you say Tokyo?
It's just an aesthetic wonderland. I love the transportation, the ease of getting around,
the different worlds that exist there.
Yeah.
Question number four, what's your favorite food?
I'd have to say soul food.
Is that what you grew up with?
You know, with parents cooking it, yes, I would say.
Yeah. Okay.
Question number five, what's your favorite time of your day?
Probably when I wake up to go run. It's a chance to clear my head.
Yeah. What time do you wake up?
Usually around six in the morning.
Do you run every day?
Six days a week.
Wow.
What's your favorite song or type of music?
人生の転機と感謝
The older I get, I'd have to say jazz.
And my favorite song is Love Supreme by John Coltrane.
Good choice.
What was the biggest turning point in your life?
I have to give it to my wife, meeting her, because today's our 20th anniversary.
And she helped me believe in the dream to pursue design.
She helped me. She was the first ally.
I was going to mention that last because I happened to open LinkedIn,
not even your page, but LinkedIn.
I'm not kidding.
Like the first post that came up was that photo of you and your wife 20 years ago.
Congratulations.
Thank you very much.
Happy anniversary.
Thank you.
How do you switch your mind when you're feeling down?
It does happen.
I do try to practice daily affirmations of gratitude,
just taking inventory of what I have to be grateful for.
What's your superpower?
I think the power of the pen to lead a conversation with the pen.
What do you mean exactly?
The power of the pen?
So it could be sketching and showing someone a picture of a story that we're trying to
クリエイティビティの定義
unlock as a vision or getting up to the whiteboard with a dry erase and,
you know, literally visualizing the conversation.
The power of the pen is like my tip of the spear.
Oh, wow.
I mean, I've seen your drawings that you post.
So yeah, you're quite an artist.
Thank you.
And last but not the least, and this goes back to one of the earlier questions.
What is creativity to you?
Creativity for me is really tapping in to a diverse set of ingredients, inspirations,
data points, and making non-linear sparks and connections to inform a new story of possibility.
Beautiful.
I might borrow that somewhere.
Excellent.
So that was the lightning questions.
リスナーからのフィードバック
Hope you enjoyed this segment as much as I did.
If you're listening to this on Spotify, there's a Q&A field.
So please do send us your questions and comments.
And if you like our podcast, please leave us a five-star rating.
We'll be so grateful.
I'm Ray Nomoto, and this is The Creative Mindset.
See you next time.
05:07

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