Kelly Newlon is the Co-Owner of Real Athlete Diets, a catering company that focuses on feeding ultra endurance athletes. We talk about her experiences and insights supporting well-known runners in our sport on fastest known time projects, as well as her interests in and knowledge of the athlete-sponsorship landscape in trail and ultrarunning.
Sponsors:
- Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
- HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order
Timestamps:
- () - overview of Real Athlete Diets (RAD), role in trail and ultrarunning community
- () - how relationships are formed between RAD and trail running teams/athletes
- () - what a standard relationship looks like between RAD and the athlete
- () - the role that food catering services play in fastest known time (FKT) attempts
- () - whether these services are a competitive advantage for athletes pursuing FKT attempts
- () - other interesting food-related logistical insights from FKT attempts
- () - how to keep athletes as nourished and healthy as possible on long-trail FKT attempts
- () - final thoughts on food-related FKT logistics
- () - interests in the athlete-sponsorship relationship, Athletes’ Coalition
- () - critical questions athletes should be asking in the contract negotiation process
- () - whether both sides (athlete and sponsor) are generally satisfied with the current state of affairs
- () - educating athletes earlier in their careers
- () - whether all athletes and all brands generally want many of the same things out of contracts
- () - whether the Athlete Manager or marketing team is most influential in the direction of a trail running team
- () - commenting on trends like team sizes, road versus trail investment, etc
- () - whether we are still growing or we are at a high point in terms of athlete opportunity in the sport
- () - final thoughts
Links:
Additional Episodes You May Enjoy:
- #98 - Steff Gardner | How Salomon Is Building Their North American Trail Running Team
- #99 - Robert Muecke | How Adidas Terrex Is Building Their Trail Running Team
- #106 - David Kilgore | How On Is Building Their Trail Running Team
- #108 - Jordan Hamm | How Brooks Running Is Building Their Trail Running Team
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まだ感想はありません。最初の1件を書きましょう！
01:06:07
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