Oli Walshとの対話
This is Reina Moro's podcast, The Creative Mindset.
Hi, everyone. Welcome to The Creative Mindset, a podcast about what the future holds at the
intersection of creativity and technology. I'm Reina Moro, the founding partner of I&CO,
a global innovation firm based in New York, Tokyo, and Singapore. On this podcast,
we explore the mindset of the world's top creative practitioners from various industries
and discover ways to stay relevant in the 21st century. So let's get started.
Lightning Questions
In addition to the in-depth conversation with each guest on the show, we have a segment called
Lightning Questions where we ask them to react intuitively to a handful of simple questions
on the spot. It often reveals unexpected truth about them as real human beings just like us.
You'll really enjoy this segment.
Question number one, if you weren't doing the work that you do,
what else could you see yourself doing?
I used to always want to be an architect when I was younger. I love the idea of creating
spaces which make people feel a certain way. I still do. I'm very lucky that I get to do that
in physical and digital ways in a lot of the work that we do across retail and experiential and
and digital experiences. But I loved the brand of the architect profession
and everything about it. And when I was young, I really wanted to drive an Audi and really want to
look like the guy in the Audi ad driving that car. And anyhow, I think as I got older,
it became a little bit less glamorous. But I love the stock techs and what they do and how they
and then I think the power that you look at architecture across the ages and across history
and you walk into a cathedral, you walk into a theater, you walk into any incredible aspects of
sort of public institutions and you feel something. And I love the idea. One of my
goals would be to be successful enough financially to be able to be additive to the world in that
regard in some capacity. That resonates quite deeply with me because I would have gone into
architecture had my twin brother not going to architecture. So I have a twin brother who works
at Bjarke Ingels Group. Oh, yeah. Yeah. Yeah. Yeah. He didn't want to show him up. So you decided to.
Yeah, exactly. So, yeah, I can. That answer resonates with me quite deeply. So, OK, question
理想の生活場所
number two, slightly different beat. If you could live anywhere in the world, where would you want
to live? I'm very fortunate to say I probably have the ability to live anywhere in the world. And I
have lived in London and in Vancouver and now in Los Angeles. And I couldn't think of actually a
better place right now than living where we live. I think that now is perfect. And I pros and cons
of living in every city, in every country. Yeah. For life right now and the balance of raising a
family and having the commercial interests and the cultural interests that we have combined with the
quality of life that LA LA gives you this ability to have space, have weather, have a swimming pool,
have good schools, have good culture or within what living in an urban center. But there's no
one really like that. That really comes close. Now, it doesn't have the intensity of New York
or London or Paris, which I love. And so you need to go to those cities in order to get that.
It doesn't certainly doesn't have everything, but I think it's a fantastic base from
the base for now. And especially where you are in your life as well. Correct. Yeah.
旅行計画と日本
Slightly different question related, but a different question. Where's the next place you
like to travel to? So next spring break, we're going on safari with the family. The kids are
now old enough in order to do that. And so I'm very excited by that. I've been to Cape Town and
South Africa previously, and we have friends there. And so we'll be there along the way.
But yeah, we have a list of places that we want. If you'd asked me this six months ago,
I would have said Japan and Tokyo. And we took the kids to Japan. And now all I need to do is
go back to Japan, which is amazing. Even though we travel a lot in general and a lot in Europe,
they now only want to go back to Japan because they love it. Yeah. You and I have to coordinate
our trips together sometime. We definitely do. Yeah. Next question. What's your favorite time
of your day? Oh, that's a good question. Favorite time of day. I would say it's probably breakfast
time. Every morning, we have breakfast as a family before the day starts. And it's a great
moment just to get set and to calibrate and to have a bit of family connection before the
craziness of the day takes over. Are you a morning person or night person? By nature, I'm a night
person. By nature, I'm a night person. But however many years, the last 20, 30 years,
I've sort of forced myself to be a morning person. So I'll get up and I'll work out at 6 a.m.
But it's not natural. I wake up to an alarm every day. Unlike my wife, I wake up naturally at 5 a.m.
every day. So I wish I was a morning person. I wish I woke up naturally. And I just don't.
音楽とライフスタイル
But yeah, I'm by default a night person. If I need to get something done at my computer,
I will stay up till whenever at night and no problem. That's my default. Same here. Same
here. Yeah, I'm a by nature night person. And having kids kind of forces you to be a morning
person. You have to be up by 6 a.m. All right. What's your favorite song or type of music?
Um, my team say I have sort of two modes. I have sort of hardcore EDM.
And and then I have sort of soulful melodic. I mean, I like a lot of music,
but those are sort of the two genres that I will do on. And so it's either sort of unknown
type of playlist that you might walk into a cocktail bar in New York or Tokyo. What's this
playing? It's sort of bad. It's present. You notice it in and out and and that sort of background. Or
I'm listening to Fred again or John Summit or someone who I really want to give me energy in
order to. Yeah. And do you do you do you use them differently, like certain types of type of work or
certain moments that you choose one or the other? Yeah, I work to EDM. So if I want you to do,
I put on I put on electronic music and that helps. Yeah. And and I work to that. I run to that.
If I want to, I need to come up with an idea. I'll put on an incredible playlist, a DJ set
of some kind and I'll go for a run and then I'll come back with a few good ideas. Oh, wow.
Cool. That's another one of your systems, I guess. That is. Yeah, exactly. Yeah. Yeah. Next one. What
人生の転機とスーパーパワー
was the biggest turning point in your life? I'd say getting married. Yeah. Yeah. Yeah. Yeah.
That's I think that's the most important decision that you make in life. Yeah. And I think it
impacts every aspect of your life, personal, professional, set you down a path of so many kinds.
And so that's that's true in my in my case, for sure. Cool. Cool. How do you switch your
mind when you're feeling down, when things are not going right mentally, emotionally? How do you
snap out of it? Yeah, I tend to do some exercise and exercise and music is really the two things.
You know, that's the main things I will I will I'll sweat and and depending upon if it's just
I need to shift my energy or if I need to solve a problem. But, you know, those are the two those
the two tricks. Got it. What is your superpower, your professional superpower?
I think it's probably the ability to bring positive energy to
solve challenges. I think all day, every day, there's there's challenges as part of life.
Whether that be professional or personal, I think that I bring the necessary energy
創造性と関連性の維持
to be able to unlock those solutions. I think I've seen that in action.
Having worked with you. Yeah. What is creativity to you?
OK. I think creativity is is ultimately the belief in oneself in order to be able to
unlock solutions. And I think creativity is just for creative, labelled individuals. I think
creativity is everything. I think creativity gets labelled to more creative individuals like you and
I because of the nature of what we do. But I think that creativity is everywhere. And I think
that you see it in so many ways. And I say this to all of my team, even those who are not creative
per se, that they are creative individuals. We're building a creative business. That doesn't mean
to say that it's all about image making or or or anything else. Yeah. Yeah.
So, yeah, that's that's really, I suppose, how I see it.
Cool. So the topic of relevance, especially nowadays because of AI and, you know,
the technology advancing, there's a lot of question about, oh, you know, how am I as a professional
stay relevant? And because, you know, having a job, having work is one major way of
is one major way of keeping your relevance in society, right? Yeah. Yeah. How do you maintain
your relevance? Yeah, I think the best way to maintain relevance is to do great work.
And I think that if you focus on delivering work that really drives impact and impact can
take all sorts of shapes and forms, then that's the best possible way in which you can increasingly
become relevant. We are called Invisible Dynamics because we are the invisible force that partners
with leaders of various companies in order to help shape the consumer landscape.
And so if people see the the visual campaigns that we've done and talk about them,
you know, that's a small piece of what we do. Yeah. Yeah. So much of what we do is is invisible,
but the quality of which we do it and the quality of the partnerships of which we do it,
I think, get the right people talking about us in the right ways. And then, of course,
coming on great podcasts like this certainly helps. I'm excited to, you know,
I'm excited to bolster our Japanese client portfolio as a result of. Yeah, happy to help.
Excellent. That was the lightning questions. Hope you enjoyed this segment as much as I did.
If you're listening to this on Spotify, there's a Q&A field, so please do send us your questions
and comments. And if you like our podcast, please leave us a five-star rating. We'd be so grateful.
I'm Reina Moro, and this is The Credit Mindset. See you next time.
