The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.
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SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft
Building a revenue marketing engine provides an invaluable asset to a company’s growth by harnessing the combination of people, data, and instinct. The problem is most companies have fragmented go-to-market efforts that prevent them from seeing the power of connecting these dots. In this session, Tracy Kraft, VP of Global Revenue Marketing at Demandbase, will provide key considerations and a proven formula that go-to-market teams can use to establish, grow, and scale their revenue marketing strategies…and directly link it to company growth. Full video: https://youtu.be/gosmIylk4AM Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose
We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates. Product-led organizations are made up of “builders and sellers,” two parts of your organization who inherently approach their work differently. To get the entire organization on the same page, a different playbook is required. From introducing more effective communication practices to finding shared purpose in disparate operating models, there are required shifts that need to be made at each stage of growth. In this talk, 20+ year SaaS entrepreneur and CircleCI CEO, Jim Rose, will share: Understanding what product-led growth really means and how to find harmony during rapid expansion How to build and use a data-driven engine to get R&D and GTM teams speaking the same language How to look for the key signals that drive critical decisions at various stages of growth Full video: https://youtu.be/39NqdMTKUC8 Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 553: 10 Things You Can Do Today To Grow 10x Faster With SaaStr CEO Jason Lemkin and Boast.ai Co-Founder Lloyed Lobo
After an impressive career in SaaS, SaaStr CEO Jason Lemkin knows a thing or two about growing business in today’s competitive climate. Boast.AI Co-Founder Lloyed Lobo recently interviewed Jason about his experience and advice for SaaS leaders, which included: Why being a serial entrepreneur in SaaS is a bad idea Why hiring VPS is critical to really growing your startup This episode is an excerpt from Jason and Lloyed's discussion. You can see the full video here: https://youtu.be/RqgjBMlQ6ik Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 552: 5 Lessons on Building Your Sales Organization for Scale with Than Hancock, EVP of Sales @ Podium and Carlie Adams, Head of West Coast Sales @ Podium
Podium's EVP of Sales, Than Hancock shares his insights on how to maximize and grow your sales organizations for every stage of growth from seed round to global scale. He will be joined by Regional Sales Manager, Carlie Adams to discuss both the challenges and opportunities for setting up your sales organization for success, particularly during hyper growth. Full video: https://youtu.be/MFB8X9mvFM8 Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 551: Top 5 Mistakes While Building & Scaling Global Product Teams from Microsoft to Salesforce to Hubspot with Hubspot GM & VP, Products, Poorvi Shrivastav
Managers often grapple with how to create and scale a global product team. Scaling a team isn’t about increasing the size, rather it’s about increasing the output of the teams and producing tangible value. For that reason, scaling teams require different leadership chains inside the company. Poorvi Shrivastav, GM and VP of Products at HubSpot, shares her passion for team development and discusses her journey of leading cross-geographical product teams and revealing how to execute the scaling plan successfully. Full video: https://youtu.be/jWCbO87OEgc Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 550: How to Reinvent a Category that’s Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capital
Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Full video: https://youtu.be/pVsmB8nhneE Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 549: From 0 to $500 Million ARR in 6 years: Learnings from Innovating in Underserved Markets with Samsara CPO Kiren Sekar
What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? Kiren Sekar joined Samsara’s founding team as a CPO after working with the co-founders at their previous company, Meraki. Calling on more than twelve years of product work between Meraki and Samsara, Kiren shares valuable and actionable insights on innovating in underserved markets. Full video: https://youtu.be/3ZrNFs4uQfA Blog post: https://www.saastr.com/from-0-to-500-million-arr-in-6-years-learnings-from-innovating-in-underserved-markets-with-samsara-cpo-kiren-sekar-pod-549-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 548: How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan
Every sales leader struggles to retain their talent - especially in today's employee market. In this session, Alice Katwan, Twilio's SVP and GM of North America Sales, will reveal her strategies for building a high-performing sales team that sticks around for the long haul. If you are spending too many cycles recruiting, onboarding, and worrying about retaining your top sales reps — this session is for you. Full video: https://youtu.be/iKhWflFcU-U Blog post: https://www.saastr.com/how-to-build-a-super-high-retention-sales-team-with-twilio-svp-gm-of-north-america-sales-alice-katwan/ Want to join the SaaStr community? We're the largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 547: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 2
Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond. In this episode, Spencer discusses: * Focusing on the product and expansion * Taking your company public This is the second half of Spenser's session from 2022 SaaStr Build. You can find the first half in Episode 546 here: https://sites.libsyn.com/77527/saastr-546-the-secrets-to-going-big-going-multi-product-and-going-public-with-amplitude-ceo-spenser-skates-part-1 Full video: https://youtu.be/2UPMCcC3OHQ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 546: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 1
Spenser Skates is the CEO of Amplitude, one of the leading customer analytics services for enterprises and product makers. But getting customers like Twitter, Instacart, Match, and IBM didn't happen overnight. Spenser lays out the mistakes young companies will often make as they grow, and how he positioned Amplitude for growth and success. He found these lessons essential for founders to learn on their way to $100 million ARR and beyond. In this episode, Spenser will discuss laying the right foundation for long-term success: * Find the right product-market fit * Build the best founding team for growth * Hire a team of people more talented than you * Surround yourself with a well-rounded board of advisors Full video: https://youtu.be/2UPMCcC3OHQ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 545: Marketing to Developers: Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia Ibarra
Carly Brantz scaled marketing at SendGrid to grow company revenue from $5M to $200M. Now as DigitalOcean CMO, she’s focused on marketing to its developer and startup audiences and helping them on their growth journeys. Carly will share lessons learned as a marketing leader – and how simplicity, community, credibility and happiness – provide a powerful platform for growth. SaaStr GM & SVP, Marketing Amelia Ibarra joins Carly for the discussion. Full video: https://youtu.be/Qu6wr3u2-yU Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 544: People, Process and Product: A Product Leader’s First 90 Days with Notion CPO Madhu Muthukumar
Being a product leader is different at every company, and learning to lead at every company can widely vary. After leading product teams at Twitter, Oculus, and Robinhood, and working with companies of all sizes at McKinsey, TechStars, and now as an investor — here’s exactly how Madhu approaches his first 90 days on the job as CPO at Notion, step-by-step. He’ll walk through foundations, learnings, and challenges, pulling insights and experiences from the top product leaders in software. This episode is an abbreviated version of Madhu's session at SaaStr Build. You can see the full video here: https://youtu.be/kxgox905lho Blog post: https://www.saastr.com/people-process-and-product-a-product-leaders-first-90-days-with-notion-cpo-madhu-muthukumar-pod-544-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 543: The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work
SaaStr CEO Jason Lemkin sits down with Raise Commercial Real Estate CEO Justin Bedecarre and Head of Raise's New York office, Jamie Katcher, to discuss the future of work. Raise.Work is a leader in planning, leasing, and sourcing tech real estate spaces. Full video: https://youtu.be/0MnlhVXUo3Q Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 542: 5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo
The SaaS world is competitive, and standing out in a highly saturated market takes remarkable hard work and skill. However, the companies that adapt and create transformational change tend to survive. COO Anu Bharadwaj’s years of experience at Atlassian have shaped her outlook on how to thrive in the market. In this session, Boast.AI Co-Founder Lloyed Lobo interviews Bharadwaj as she shares Atlassian’s five building blocks to win. This podcast is an excerpt of the full interview, which you can find here: https://youtu.be/zQCdwoT7Kak Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 541: How to Set and Hit Revenue Targets with Sam Blond, CRO at BREX
Sam Blond, Chief Revenue Officer at Brex, shares how to set and hit revenue targets for your sales team, when to adjust, and how to structure and hire your team around your sales KPIs and goals. Video: https://youtu.be/NXKvxb1AoPU Blog post: https://www.saastr.com/how-to-set-and-hit-revenue-targets-with-brex-cro-sam-blond-pod-541-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 540: 15 Ways to Help the Sales Team with SaaStr CEO and Founder Jason Lemkin
SaaStr CEO and Founder, Jason Lemkin, shares the top 15 ways to help the sales team close more right now, this year -- with the same number of leads you already have!! Blog post: https://www.saastr.com/can-help-sales-team/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 539: The Journey to Building a Successful Customer Advisory Board in the Enterprise with Mapistry VP of Customer Experience Maya Colato
Customer feedback is an essential road map to guide a company toward success. When you have a customer-centric culture, your business has a greater chance of growing and thriving. But how can businesses create spaces for customers to engage in productive dialogue? Mapistry sought out feedback about its direction by organizing a Customer Advisory Board (CAB). Mapistry received commendations for the process from participants of its CAB—executives and practitioners from diverse industries. Maya Colato, Vice President of Customer Experience at Mapistry, outlines how you can build a successful Customer Advisory Board. Full video: https://youtu.be/OfjP01RmuvQ Blog post: https://www.saastr.com/building-a-successful-customer-advisory-board-in-the-enterprise-with-mapistrys-vp-of-customer-experience-maya-colato/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 538: Product-Led Growth: Panacea or Boondoggle? with AgentSync Co-Founder & CTO Jenn Knight and OpenPhone Co-Founder Daryna Kulya
OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. Contrary to the title of this article, the two brands prove that product-led growth is neither panacea nor boondoggle, but rather a winning strategy for the appropriate product when thoughtfully implemented. Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Session moderated by Craft Ventures Partner & COO Brian Murray. Full video: https://youtu.be/L4oRfut9ufI Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 537: How Hybrid is Working in Practice....What the Data Shows with Raise Commercial Real Estate CEO Justin Bedecarre and Felipe Gomez, President @ Raise
What do you remember about your experience in the workplace prior to 2020? Is it the moments of collaborative synergy and collective achievements? Is it the feeling of solving complex problems and hitting milestones with your team? Perhaps it’s the joy of closing deals and celebrating with your colleagues? It’s been more than two years since the pandemic interrupted our daily work life, and companies are taking stock and preparing for a return to the workplace. How can company leadership retain these important experiences of collaboration in the workplace and pair them with the opportunity and flexibility we’ve discovered since working remotely? Raise CEO and co-founder, Justin Bedecarre, and president, Felipe Gomez-Kraus, discuss how SaaS companies can build successful hybrid workplaces that are empathetic while incentivizing their team to return to the office. Full video: https://youtu.be/ohe10zViLdw Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
SaaStr 536: The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton
Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com shared his insights and advice for growing revenue streams to maximize business success. Video: https://youtu.be/AY5NFn1CSVo Blog post: https://www.saastr.com/the-path-to-a-billion-dollars-how-to-create-multi-revenue-streams-with-bill-com-cro-tom-clayton-pod-536-video/ Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8
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