2024-03-02 21:27

SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. 

Together they share the high-velocity techniques they use to maximize sales, including:

  1. Sell to SMBs
  2. Use round-robin to assign accounts, but you’re not sure if it’s optimal
  3. Are stuck in a world of geographic territories
  4. Spend a lot of time manually building territories

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21:27

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