The state of software buying has changed. SaaS spending dipped in the first half of 2020 but has since accelerated and increased as we reach the end of 2021. Amanda Malko, CMO at G2, shares a fascinating look at the data that reveals shifting patterns in the way consumers purchase software.
Blog post & video: https://www.saastr.com/the-state-of-software-buying-from-smb-to-enterprise-with-g2s-cmo/
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