Blake Bartlett is a Partner @ Openview Ventures where he helps identify value and lead investments in product-led businesses driving market dislocation. Prior to joining OpenView, he was a Vice President at Battery Ventures, where he focused on growth-stage software and Internet businesses. Blake joined Battery in 2009 and helped lead 10 investments including the likes of Wayfair, Optimizely, Sprinklr, and Glassdoor.
In Today’s Show We Discuss:
- Why Blake decided to invest in SaaS over other sectors?
- Whether the rise of the bottoms up SaaS sales model means customer fickleness for SaaS products will increase?
- Does product led growth contradict tradition SaaS sales beliefs? How can they work in unison?
- Is product market fit and customer value a binary result? Are there varying degrees of customer value? How important is time to customer value?
- How can startups look to pull product-led growth off? What were Blake’s biggest takeaways from watching the likes of Optimizely and Expensify?
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