1. The Official SaaStr Podcast: SaaS | Founders | Investors
  2. SaaStr 614: CRO Confidential..
2022-12-07 37:27

SaaStr 614: CRO Confidential Presents: Gong SVP of Sales Jameson Yung on Creating a Category. Hosted by Founders Fund Partner Sam Blond and SaaStr CEO Jason Lemkin.

Sam, Jason, and Jameson discuss:

  • Category creation: what Gong did well and what didn't go so well
  • The importance of content marketing, especially in very early stages
  • maintaining team morale in the current economy
  • the importance of messaging and customer relationships

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37:27

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