SaaStr 614: CRO Confidential Presents: Gong SVP of Sales Jameson Yung on Creating a Category. Hosted by Founders Fund Partner Sam Blond and SaaStr CEO Jason Lemkin.

Sam, Jason, and Jameson discuss:

• Category creation: what Gong did well and what didn't go so well
• The importance of content marketing, especially in very early stages
• maintaining team morale in the current economy
• the importance of messaging and customer relationships

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