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Amazon’s Latest Challenge: When Bots Do the Buying
2026-11-04 08:42

Amazon’s Latest Challenge: When Bots Do the Buying

People are adopting AI agents to research and buy products—and that’s putting Amazon’s $70 billion advertising business at risk. WSJ’s Isabella Simonetti breaks down why bots that can shop pose such a threat to the e-commerce giant, and how Amazon is fighting back. Julie Chang hosts.


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