She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires
Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes ‘Richest Self-Made Women in America’.
She explains:
Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence.
Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival.
Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands.
Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions.
Building SKIMS and Good American without fashion training, and the mindset that made it all possible.
Intro
Becoming Emma Grede
Acting as the Mum and Raising My Siblings
Lacking a Father Figure Growing Up
Anger Management Tools I Learned
My Dream Was Always Fashion
Understanding Money Attachment Styles
Emma's Recipe to Achieve Anything
Customer Feedback
The Importance of Reliable Decision Partners & Mentality Shifts
Do People Need Mentors to Succeed?
The One Skill That Made Me an Entrepreneur
The Three Most Important Words for Career Advancement
Does Working in an Office Make Employees More Successful?
Traits of Future Successful People
Interview Red Flags & Work-Life Balance
Can You Be Successful and Have Work-Life Balance?
You Can't Be a Leader and a People Pleaser
Being Cancelled as a Leader and Public Figure
Racism and Sexism in the Business Industry
Dealing With Business Struggles and Crises
Top 3 Valuable Practices for Founders
Don't Get Stuck—Keep Fresh Eyes
Brands Copying Other Brands
Advice for People With Unsupportive Partners
Scheduling Date Night
Meeting Kris Jenner
Pitching to Khloé Kardashian
Turning an Idea Into a Business
Strategies Deployed in Business
Building a Brand Strategy in 2025
First Principles of Business
How to Become the Best Salesperson
Learning How to Fire People
Attracting Top Talent to Your Company
What a Founder Shouldn't Do in Business
Hiring Exceptional People
Prejudices in the Workplace
Why Prejudices Shouldn’t Limit Anyone
How to Stop Giving a F***
When Do Successful Women Have Children?
My IVF Journey and Miscarriages
The Taboo Around Surrogacy, Freezing Eggs & Pregnancy
Emma Grede's New Podcast ‘Aspire’
Follow Emma:
Instagram - https://www.instagram.com/emmagrede/?hl=en
Good American - https://www.goodamerican.com/
SKIMS - http://skims.com/
Safely - https://getsafely.com/
Aspire With Emma Grede Podcast - https://podcasts.apple.com/us/podcast/aspire-with-emma-grede/id1811878340
The 1% Diary is back - limited time only:
https://thediary.com/products/one-percent-diary
The Diary Of A CEO Conversation Cards (Second Edition):
https://thediary.com/products/the-conversation-cards-2nd-edition
Get email updates: https://bit.ly/diary-of-a-ceo-yt
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Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes ‘Richest Self-Made Women in America’.
She explains:
Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence.
Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival.
Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands.
Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions.
Building SKIMS and Good American without fashion training, and the mindset that made it all possible.
Intro
Becoming Emma Grede
Acting as the Mum and Raising My Siblings
Lacking a Father Figure Growing Up
Anger Management Tools I Learned
My Dream Was Always Fashion
Understanding Money Attachment Styles
Emma's Recipe to Achieve Anything
Customer Feedback
The Importance of Reliable Decision Partners & Mentality Shifts
Do People Need Mentors to Succeed?
The One Skill That Made Me an Entrepreneur
The Three Most Important Words for Career Advancement
Does Working in an Office Make Employees More Successful?
Traits of Future Successful People
Interview Red Flags & Work-Life Balance
Can You Be Successful and Have Work-Life Balance?
You Can't Be a Leader and a People Pleaser
Being Cancelled as a Leader and Public Figure
Racism and Sexism in the Business Industry
Dealing With Business Struggles and Crises
Top 3 Valuable Practices for Founders
Don't Get Stuck—Keep Fresh Eyes
Brands Copying Other Brands
Advice for People With Unsupportive Partners
Scheduling Date Night
Meeting Kris Jenner
Pitching to Khloé Kardashian
Turning an Idea Into a Business
Strategies Deployed in Business
Building a Brand Strategy in 2025
First Principles of Business
How to Become the Best Salesperson
Learning How to Fire People
Attracting Top Talent to Your Company
What a Founder Shouldn't Do in Business
Hiring Exceptional People
Prejudices in the Workplace
Why Prejudices Shouldn’t Limit Anyone
How to Stop Giving a F***
When Do Successful Women Have Children?
My IVF Journey and Miscarriages
The Taboo Around Surrogacy, Freezing Eggs & Pregnancy
Emma Grede's New Podcast ‘Aspire’
Follow Emma:
Instagram - https://www.instagram.com/emmagrede/?hl=en
Good American - https://www.goodamerican.com/
SKIMS - http://skims.com/
Safely - https://getsafely.com/
Aspire With Emma Grede Podcast - https://podcasts.apple.com/us/podcast/aspire-with-emma-grede/id1811878340
The 1% Diary is back - limited time only:
https://thediary.com/products/one-percent-diary
The Diary Of A CEO Conversation Cards (Second Edition):
https://thediary.com/products/the-conversation-cards-2nd-edition
Get email updates: https://bit.ly/diary-of-a-ceo-yt
Think like a CEO - join the 100 CEOs newsletter: https://bit.ly/100-ceos-newsletter
Follow Steven: https://g2ul0.app.link/gnGqL4IsKKb
Sponsors:
Vanta - https://vanta.com/steven
Learn more about your ad choices. Visit megaphone.fm/adchoices
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