Spotify tells us they're sort of No1. Benjamin Bellamy tells us about the new Recommendation, Medium and Gateway RSS 2.0 namespace tags to make your podcast more discoverable. Bailey Drake tells us how to record live audio apps and transcribe them.

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Listen to James Cridland and Sam Sethi   
 
GUESTS: 

• Bailey Drake - Back Stage by Headliner
• Benjamin Bellamy - CEO Ad Aures

NEWS: 

• Spotify released its Q3/21 results. It has 3.2m podcasts on its platform (subtext: beating Apple). Earnings were buoyed by growth in podcast advertising
  
  
• Spotify is to add video podcasts, but probably not as you know them. You can only upload them via Anchor - there’s a waitlist to join - and you can only watch the videos on Spotify
  
  
• Facebook’s Chelsea White and Irena Lam appeared on The New Media Show.  Now everyone can get their podcast into Facebook
  
  
• Shadow is a new podcast app for iOS which includes SharePlay, so you can listen to a podcast with friends. Here are some promo codes for a free year of Shadow+
  
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  3LHW3LKTHJ6X
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  3K3M3JY4MXAX
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LINKS: 

• Tom Webster has shared a video of his keynote at Podcast Movement; and focused on what Facebook might mean for podcasters
  
  
• Nick Hilton - wrote a blog called It’s Time to End Podcast Self-Promo on Twitter
   
• Matt Deegan wrote Getting to know your listeners and the audio market.  What is more interesting is the report on how listener behaviour has changed during Covid
  
  
•  Adam Bowie does a great in-depth analysis
  
  
• Heather Osgood’s “Podcast Advertising Playbook” this week with Bryan Barletta talking about YouTube podcasting

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