1. Podnews Weekly Review
  2. Podcasting is liquid content..
Podcasting is liquid content now
2026-10-23 1:35:52

Podcasting is liquid content now

Send James and Sam a message or voicemail

Sam Sethi talks with Steven Goldstein about Liquid Content - and why our biggest threat is measurement that can't keep up with how the podcast world is changing.

Plus...

• Spotify memberships pricing tiers badges and email access for creators 
• why web-based purchasing matters for app store rules and funding links 
• ad skipping tools and the knock-on effect for podcast advertising 
• Apple Podcasts positioning HLS ads and the coming fight over fees 
• Substack and Beehive adding dynamic ad insertion for podcasts 
• liquid content across audio video newsletters and social clips 
• clip culture microdramas and what retention looks like now 
• “the download is dead” and the need for people plays and time 
• Netflix podcast hype versus what investors actually hear 
• smart glasses as another listening surface and why it changes nothing without better metrics 

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