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This is Reina Moro's podcast, The Creative Mindset.
Hi, everyone. Welcome to The Creative Mindset, a podcast about what the future holds at the
intersection of creativity and technology. I'm Reina Moro, the founding partner of I&CO,
a global innovation firm based in New York, Tokyo, and Singapore. On this podcast,
we explore the mindset of the world's top creative practitioners from various industries
and discover ways to stay relevant in the 21st century. So let's get started.
ライトニングクエスチョンの導入
Lightning Questions
In addition to the in-depth conversation with each guest on the show, we have a segment called
Lightning Questions, where we ask them to react intuitively to a handful of simple questions on
the spot. It often reveals unexpected truth about them as real human beings just like us.
You'll really enjoy this segment. First question, if you weren't doing the work that you do,
what else would you be doing?
Writer.
Writer.
Novelist, yep.
Is that, you know what, that already piques my curiosity. Is that something that you wanted to do
but you didn't necessarily pursue or why did you give that answer?
I love writing and it's something I've grown to love even more. And if I had the time in my day
and I had the money in my pocket, I would just live on an island and be a novelist.
Novelist.
That's like my dream when I grow up is to be a novelist.
Yeah, but being a video and film producer, writing is a lot of it is about creating a story.
Yeah.
So I'm sure you use that part of your brain one way or another.
I do, yeah, but it's different to use the brain to like sell Budweiser than it is to
sell a mystery novel, right?
Right, right.
Yes, no, but that's totally what I want to do when I grow up is be a novelist.
住みたい場所
Yeah, excellent. All right, second question. If you could live anywhere in the world,
where would you live?
Corsica.
Have you been?
Yes, I love it. Yes.
Oh, wow.
I love it.
Yeah.
Because it's the perfect, it's like an island. So you have all the beautiful parts of being in
an island. But like, have you been?
I don't think I have. No, I have not.
Okay. It's beautiful. It's like the balance of like island life, but then there's like
incredible, like, you know, hiking and nature and beauty. It's like super rugged and mountainous
on one side, it's calm beaches on the other. And it's like all the things you love about
旅行先と夢
the south of France, but there's this like, I don't know, there's this like pirate mentality
of like, they're living different and they're living on their own. And it's like, it's just
none of the, there's no pretense.
Interesting.
It's just beautiful. Like, it's just, it's incredible. It's my favorite place.
Second place would be Tokyo, just so you know.
Oh, second place is Tokyo.
We love Tokyo.
So this might be the same answer you might give to this question.
Where's the next place you'd like to travel to?
Well, I have a trip that I'm planning to Iceland.
Okay.
And I'm dying to see the Northern Lights. So I'm going to go chasing the Aurora Borealis in January.
Oh, wow.
My dream.
That's planned already?
Yeah. I just planned it this weekend.
Oh, wow.
Yeah. It's like, I'm going to go chase, I would just, I'm dying to see the Northern Lights. I'm
obsessed with stars and the sky and just like all of that. So it's like, that's kind of like
my big dream trip.
お気に入りの食べ物
Excellent. Next question. What's your favorite food?
Oh, you told me not to overthink it. So the first thing that came out of my head was shrimp
cocktail. Is that allowed to be a favorite? I was like enchiladas or shrimp cocktail like
came to the finish line at the same time.
Okay.
But I would say like shrimp cocktail is just my go-to.
Really?
Yeah. If I could only eat one thing and it was like, I'm at a restaurant and like,
I'll just have a shrimp cocktail.
Yeah.
Very happy with that.
Excellent. What's your favorite time of your day?
My favorite time of day is sunset.
Sunset.
Yeah. I love the evening. I'm not a morning person at all. I don't, I don't like click
in until like 11, like my brain turns on at like 11 in the morning. And so I feel like
I get a little sleepy sometimes in the afternoon. So that sunset, the, like I said before, like
I am really inspired by like the sky and the solar system. It just like, I'm, I'm astounded
by it. So I think that moment where the day is coming to rest and then all the possibility
of night is about to happen. I just love that. I love how it physically looks. I like emotionally
like what's to come, what's just been finished. I love, you know, dinner. So I also like just
the meal that's associated with it. So sunset.
Yeah. Do you, do you work late into the night?
夜型の生活スタイル
I do. Yeah. I typically, um, after I take my son to school, I have a nine-year-old,
so I'll take him to school. And then, um, once I put him to bed at night, he's still
little enough that he likes like a story to be read to him and to be put into bed, which
is the best. Like there's moments where you're like, Oh, I should, I should be working. But
I know that that window in a couple of years, he's not going to want it. So I try to treasure
that. So, and then once I put him to bed, I'll go back and work typically for a couple
more hours. And I do good work at night. Like I like that.
Yeah. Yeah. Yeah. Same, same here, by the way. I can, I can relate.
Yeah. Oh, that's cool.
I can. Yeah. I'm a night owl.
Yeah. And I feel like so many people in our business are morning people and I'm just not,
I would rather write something at one or two in the morning than 6 a.m.
One thing that I do have to admit though, is that the older I get,
it's become more difficult to stay up late at night.
That's the, that's the problem with old men, right?
My husband too, it's like, he wakes up at 5 a.m. and he doesn't even want to.
Oh really?
It's like his body is just like telling him it's time to wake up. I'm like, what are you doing?
Go back to bed. Old man syndrome. Don't get it.
But I don't, I don't have that problem.
I don't have that problem. I can, I can sleep in. I can sleep in.
音楽の好み
What's your favorite song or type of music?
Favorite song is Use Me Up by the Neville Brothers.
Oh, wow. That's a very specific, quick choice. Yeah.
We said favorite song. That's my favorite song.
Oh, type of music. Yeah. Yeah.
And I really like, like R&B, soul, hip hop, like in that world.
Yeah.
Like I love old, like Otis Redding and like, I like, I like very passionate, like soul.
Yeah.
You know, slow jam, too slow jammy. I like a slow jam. I like, like a soul,
like a classic soul song, but Use Me Up is like my favorite.
Soul. Excellent. So the last question of this round, what is creativity to you?
Oh, you told me not to overthink it. And so the thing that just came to me is, um,
is words more than an answer. I mean, I think it's like, it's like an act of love.
Act of love.
Yeah. Like, I think that creativity can be anything from,
it's making something that is born out of passion and love. I really think that that's
クリエイティビティの本質
what makes them uniquely creative. Like there's creative acts that can just be generative and
you can make something. But I think if I think of the word creativity and what it is, there has to be
this inherent level of passion or love that's involved that makes it feel like somebody is,
is giving you something precious. And I think we put our love into our most precious things so that
if for something to, for me to be sharing my creativity with you, I had to have put a different
level of me than just a checklist. There has to be a piece of me in that, that I feel ownership
and love and pride and all of those things over to then make it truly creative.
Beautiful answer. Act of love, which I don't, people have said it differently,
but not in exact, those exact words. So yeah, I love that.
That was the lightning questions. Hope you enjoyed this segment as much as I did.
And finally, I have an announcement to make. I started this podcast, The Creative Mindset,
in February of 2023, by reaching out to friends that I have made over the years and the critic
practitioners I respect around the world and asking them if they'd be willing to have our
conversation recorded. It's been a label of love for the past two and a half years.
And after over 70 episodes, I'm taking a little break from this podcast to focus on publishing
my first book that's due in the spring of 2026. In the meantime, please follow the weekly content
that I create through my Substack newsletter, The Intersection, and on LinkedIn. By the way,
the book will be published in Japanese, but you can read the English preview of the book in my
newsletter. I want to take a moment to sincerely thank you for your listenership in the past two
and a half years. And with that, this was The Creative Mindset. See you next time.
