Alex has been building Rarible since 2019, when most people haven't even heard about NFTs. What were the industry's early days? Why slick design helped them to acquire the first users? How did issuing a token change how they operate (and why they weren't ready for that)? How do they plan to compete in a market dominated by OpenSea, Blur & LooksRare? Relax and listen to our in-depth conversation.
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What's Rarible and what role they plan in the NFT space
How trading experiences & building exchange products inspired Alex to start Rarible with his Co-Founders in 2019
What were the early days of Rarible & how being specific helped them to design the first MVP - NFT form
How having a slick website & curating the best content helped them to acquire their first users back when NFTs were much less popular
Why from November 2019 to Summer 2020, growing Rarible was a smooth sailing
How NFT & DeFi summer resulted in 30X volume growth in 3 months
How issuing a $RARI token opened the company to a community and why they were not ready to operate that way
How they reorganized their community-centric operations in 3 iterations to focus and work more efficiently
How they plan to compete in an NFT market dominated by OpenSea, LooksRare & Blur
How Rarible acquires NFT marketplace users
Why Rarible is a strong promoter of creators' royalties
What metrics do they follow in trading & protocol businesses
How communities provide liquidity to their own NFT marketplaces
What are Alex’s favorite NFT collections
Why the web3 UX might be a feature, not a bug
Why having to learn something new can be fun!
Why would Alex build social apps if he wasn’t buildwasn'trible
Why Alex would fix coordination
Where to learn more about Rarible
Guests ideas from Alex