#43: Julien Genestoux, Founder & CEO @ Unlock Protocol | From the first NFT memberships tool in 2018 to a protocol that’s being used by hundreds of projects for ticketing, token-gating & subscription

Julien has been building tools for membership NFTs since 2018, long before the NFT boom. What were the early days of the NFT market? How dogfooding helped them to acquire their first users? How they organized ticketing with Unlock for EthCC? What they've learned from running a DAO program?

This and more in our conversation with Julien Genestoux, Founder & CEO @ Unlock Protocol.

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TIMESTAMPS

0:59 Who is Julien Genestoux and what does Unlock Protocol do

3:21 Julien's experience with RSS & Medium

5:42 Early Unlock MVPs

7:56 How does NFT expiration work?

9:13 How they've been educating people about NFTs since 2018

14:37 How Unlock acquired their first users?

16:32 How they came up with the idea of rebranding NFTs

17:48 What's their process of coming up with UX-friendly solutions like wallet-less airdrops

21:56 Message from OrangeDAO

23:17 How their ticketing partnership with EthCC worked

27:55 Why crypto subscriptions aren't widely adopted yet

32:34 How they transformed part of their operations into a DAO

38:24 What have they learned from running a Grants program

43:02 How they managed their token's value dropping during the bear market

45:58 What kind of metrics do they follow

47:49 How they world of memberships would look like if Unlock succeeded

49:49 Biggest surprises when building Unlock

52:12 What would he build if he wasn't building Unlock

53:42 Where you can learn more about Unlock

53:56 Guests ideas