1. Web3 Talks: Stories & Tips from the Builders
  2. #43: Julien Genestoux, Found..
2023-04-04 54:59

#43: Julien Genestoux, Founder & CEO @ Unlock Protocol | From the first NFT memberships tool in 2018 to a protocol that’s being used by hundreds of projects for ticketing, token-gating & subscription

Julien has been building tools for membership NFTs since 2018, long before the NFT boom. What were the early days of the NFT market? How dogfooding helped them to acquire their first users? How they organized ticketing with Unlock for EthCC? What they've learned from running a DAO program?

This and more in our conversation with Julien Genestoux, Founder & CEO @ Unlock Protocol.


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TIMESTAMPS


Who is Julien Genestoux and what does Unlock Protocol do


Julien's experience with RSS & Medium


Early Unlock MVPs


How does NFT expiration work?


How they've been educating people about NFTs since 2018


How Unlock acquired their first users?


How they came up with the idea of rebranding NFTs


What's their process of coming up with UX-friendly solutions like wallet-less airdrops


Message from OrangeDAO


How their ticketing partnership with EthCC worked


Why crypto subscriptions aren't widely adopted yet


How they transformed part of their operations into a DAO


What have they learned from running a Grants program


How they managed their token's value dropping during the bear market


What kind of metrics do they follow


How they world of memberships would look like if Unlock succeeded


Biggest surprises when building Unlock


What would he build if he wasn't building Unlock


Where you can learn more about Unlock


Guests ideas

54:59

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