Julien has been building tools for membership NFTs since 2018, long before the NFT boom. What were the early days of the NFT market? How dogfooding helped them to acquire their first users? How they organized ticketing with Unlock for EthCC? What they've learned from running a DAO program?
This and more in our conversation with Julien Genestoux, Founder & CEO @ Unlock Protocol.
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TIMESTAMPS
Who is Julien Genestoux and what does Unlock Protocol do
Julien's experience with RSS & Medium
Early Unlock MVPs
How does NFT expiration work?
How they've been educating people about NFTs since 2018
How Unlock acquired their first users?
How they came up with the idea of rebranding NFTs
What's their process of coming up with UX-friendly solutions like wallet-less airdrops
Message from OrangeDAO
How their ticketing partnership with EthCC worked
Why crypto subscriptions aren't widely adopted yet
How they transformed part of their operations into a DAO
What have they learned from running a Grants program
How they managed their token's value dropping during the bear market
What kind of metrics do they follow
How they world of memberships would look like if Unlock succeeded
Biggest surprises when building Unlock
What would he build if he wasn't building Unlock
Where you can learn more about Unlock
Guests ideas