I&CO founding partner Rei Inamoto speaks with the world’s leading practitioners of creativity from industries such as art, design, architecture, cuisine, and much more, to offer a glimpse into the minds of what it takes to build a successful career. In each episode, these creative luminaries share their beginnings, intimate moments of success and failure, and pieces of advice for work and life.
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#027 - Former Nike CMO’s Reflection on Design, Leadership, & Life
Innovation doesn’t spring up by chance but at intersections of different factors such as cultures, disciplines, and points of view.On this week’s episode, we welcome Greg Hoffman, former CMO of Nike, to hear how he made his way up from design intern at Nike, Nike’s most iconic campaigns across his 27-year career, and links between creativity and leadership. Beyond a professional narrative, Greg also unravels emotional experiences and his journey from youth to rediscovery and connection with his birth family.Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena.For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.Timestamps:00:00:00 Intro00:03:31 Greg’s background and rise to a leadership role at Nike0:08:13 Designing the Nike Shox logo0:10:08 Going back to the first logo design after exploring 80 different versions0:13:28 The importance of diverse voices and perspectives in decision-making0:14:09 The success of the Nike Shox launch and its disruptive nature0:20:07 Reflecting on impactful work in football marketing0:21:58 Personal and professional challenges as a minority0:23:47 Leveraging early life experiences for empathy and inclusivity0:26:06 Lack of diversity in marketing, design, and advertising industries0:28:28 Adoption and the recent ability to discuss experiences openly0:30:11 Nature vs. nurture and unlocking hidden talents in leadership roles0:34:55 Emotional impact of discovering biological family ties0:43:30 An eclectic family and how Innovation happens at intersections0:48:06 Inspiration drives creativity and curiosity drives inspiration0:51:40 Three takeawaysEpisode References:Emotion by Design | Greg's Bestselling BookThe Modern Arena | Corporate SiteGreg Hoffman | InstagramRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#026 - AMA: What the Future Holds for Design Agencies
Rei shares his views on what the future holds for design agencies amid the rapid ascent of AI. He explores the essential mindsets designers should adopt in their collaboration with AI, draws on concrete examples illustrating the gradual integration of technology over time, and uncovers the potential for AI to serve as a catalyst for elevating creative output. Kaz Tamai comes on our show with questions as Co-founder and CEO of Zypsy, an award-winning design and investment firm for startups in San Francisco.Episode References:Kaz Tamai | LinkedInZypsy | Corporate SiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Intersection #001 - Branding You
Four steps for building our personal brands as designers, as read by Simon Osmont.The Intersection is Rei’s weekly newsletter that explores what the future holds at the intersection of creativity and technology. Episode References:Branding You | ArticleRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#025 - Why AI Is Good News for Middle-Aged Creatives
It’s better to be a good editor than a good writer or designer with the flourishing of AI, according to Pum Lefebure.On this week’s episode, we welcome back Pum, co-founder and chief creative officer of Design Army, to delve into the value of creativity across different levels, the importance of staying true to one’s creative identity amidst changing trends, and how developing a positive mindset can help you stay resilient in changing landscapes.Timestamps:0:00:00 Intro0:01:34 Value of different levels of creativity0:03:57 Importance of storytelling and brand decisions0:05:45 Staying true to one's creative identity0:06:28 The need for a foundation and vocabulary in creativity0:08:40 The role of experience and expertise in creating good art0:10:19 AI as a rebirth for middle-aged creatives0:12:30 The influence of gaming on advertising and creativity0:14:47 Staying positive and optimistic in a chaotic world0:15:56 Lightning questions0:20:21 Main takeawayEpisode References:Adventures in A-EYE | Campaign SitePum Lefebure | InstagramDesign Army | Corporate SiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#024 - Creatives in the Age of AI
As various industries explore the potential of AI, the value of actual photo shoots and the human touch are not going down any time soon.On this week’s episode, we welcome back Pum Lefebure, co-founder and chief creative officer of Design Army, to hear about the significance of one’s point of view in using AI, insights on why she prefers Midjourney V4 over newer versions, and scenarios where she would opt out of using AI in creative processes.An award-winning creative director and savvy business leader, Pum has developed numerous international campaigns for high-profile clients such as Adobe, Netflix, Neenah Paper, The Ritz-Carlton, PepsiCo, Saucony, Hong Kong Ballet and the Smithsonian Hirshhorn Museum and Sculpture Garden.Guided by an entrepreneurial edge, Pum has elevated Design Army’s reputation as a trendsetter while establishing her own hallmark: a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking, and industry savvy, she has proven that good design is the cornerstone of good business. Her thought leadership has appeared in Fast Company, the New York Times, Adweek, Entrepreneur, and Forbes to name a few. She currently serves as Vice Chairperson on the Board of Directors for The One Club for Creativity in New York.Timestamps:00:00:00 Intro00:01:31 Time and costs spent on a typical campaign without AI00:03:18 Clients pay for the idea00:04:31 Process creating the campaign00:06:10 AI can democratize design 00:11:38 Midjourney V4 vs V500:13:45 When to use actual video and photo shoots00:14:42 Splitting roles between AI and humans00:19:02 An obsession for remaining relevant00:20:48 Three takeawaysEpisode References:Adventures in A-EYE | Campaign SitePum Lefebure | InstagramDesign Army | InstagramDesign Army | Corporate SiteRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#023 - Client Projects with a Futuristic Lens
What is it like for a professional designer to use AI for client work, and how can you find the right balance between AI and humans to enhance output?On this week’s episode, we welcome Pum Lefebure, co-founder and chief creative officer of Design Army, to hear about how she built a full-fledged campaign using Midjourney. From specific processes to the nuanced balance between AI and human touch, she shares the advantages and disadvantages of incorporating AI for creative processes.An award-winning creative director and savvy business leader, Pum has developed numerous international campaigns for high-profile clients such as Adobe, Netflix, Neenah Paper, The Ritz-Carlton, PepsiCo, Saucony, Hong Kong Ballet and the Smithsonian Hirshhorn Museum and Sculpture Garden.Guided by an entrepreneurial edge, Pum has elevated Design Army’s reputation as a trendsetter while establishing her own hallmark: a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking, and industry savvy, she has proven that good design is the cornerstone of good business. Her thought leadership has appeared in Fast Company, the New York Times, Adweek, Entrepreneur, and Forbes to name a few. She currently serves as Vice Chairperson on the Board of Directors for The One Club for Creativity in New York.Timestamps:00:00:00 Intro00:02:00 Introducing the Adventures in A-EYE00:11:38 Visual Descriptions of Adventures in A-EYE00:14:24 Process to start off the campaign00:16:01 Ethical precautions in using AI00:20:41 Breakdown of Pum’s four-week project00:24:18 AI is the future of design00:25:10 Possibilities and creativity that AI allows00:27:03 Use AI as a tool instead of being a slave of AI00:27:26 ClosingEpisode References:Adventures in A-EYE | Campaign SitePum Lefebure | InstagramDesign Army | InstagramDesign Army | Corporate SiteRei Inamoto | InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#022 - Creative Capital Formula for Business Success
When creativity works, business impact and returns outsize anything derived from efficiency, according to Tara Tan.On this week’s episode, we welcome back Tara Tan, Founder and Managing Partner at Strange Ventures, to hear about her investment experience at IDEO Ventures, qualities that she looks for in company founders as a designer-turned-capitalist, and specific examples of design helping companies succeed.Timestamps:00:00:00 Intro00:01:12 VC Hits and home-runs throughout Tara’s career 00:03:23 If a founder doesn’t value design00:04:41 Case 1: How design helped shape PillPack00:06:06 Case 2: How River Financial turned to design to discover its users00:08:38 Early stage companies and product-market fit00:10:03 Founders have a personal purpose tied to their business00:10:33 The art and science of finding unicorns00:18:57 Capitalism needs creativity, more than creativity needs capitalism00:19:45 Lightning questions00:23:10 Three takeawaysEpisode References:Tara Tan | The Strange ReviewTara Tan | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#021 - Venturing Into the Intersection of Design and Capital
Creatives and capitalists generally don’t mix well in the sense that creatives would spend as much time and money making things, while capitalists prefer to monetize as efficiently as possible. This may be an overgeneralization, but what if this tension between the dichotomy was actually a good thing?On this week’s episode, we welcome Tara Tan, Founder and Managing Partner at Strange Ventures, to take a deep dive into the world of venture capital. We’ll hear her views on the tension between capitalists and creatives as an investor-turned-designer. The conversation includes specifics about Tara’s career, what led her to founding Strange Ventures, and the intimate relationship between design, technology, and business. The conversation wraps up a discussion on how AI can help businesses scale and be more creative.Timestamps:00:00:00 Intro00:03:22 Tara’s transition from designer to investor00:11:06 What does a venture capitalist do?00:12:57 Tension between Capitalists and Creatives00:16:14 Advice for all technical and creative founders00:17:41 Business is storytelling with numbers, Design is storytelling with pixels00:19:46 Design discovers, Design distills00:21:48 Human creativity will increasingly come at a premium00:25:26 AI will enable creativity to scale00:30:52 AI provides contextual intelligence as a canvas to work on00:33:14 Product of a creative brainstorm with AI00:38:28 Three takeawaysEpisode References:Tara Tan | The Strange ReviewTara Tan | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#020 - AMA: Technology as a Catalyst for Expression
Rei answers questions on how AI tools, WEB3, and new technologies may affect our professions. Referring to the emergence of photography as another significant moment for the relationship between technology and humans, Rei talks about how technology is an opportunity for new forms of expression.Liya Safina comes on our show with questions as a digital product designer based in Hawaii, and Head of Creative and Innovation at Safina & Shektman, Inc.Episode References:Liya Safina | Online PortfolioLiya Safina | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#019 - AMA: Personal Branding in the Modern Era
Rei answers questions about personal branding. He shares his observations on the impacts of technology on personal branding, the importance of finding the perfect medium for yourself, and advice on measuring personal performance. Reflecting on years of building and writing, which led to a pivotal publication, Rei also talks about how quality, consistency, and patience are key in creating a personal brand.Liya Safina comes on our show with questions as a digital product designer based in Hawaii, and Head of Creative and Innovation at Safina & Shektman, Inc.Episode References:Liya Safina | Online PortfolioLiya Safina | LinkedInRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#018 - Embracing Friction in the Workplace
Debating in the workplace can be challenging - even personal at times - but a degree of friction is important for creativity to flourish, according to Joel Podolny.On this week’s episode, we welcome back Joel Podolny, the CEO and co-founder of Honor Education, to hear about specific episodes and lessons that he’s learned from his experience at Apple, the defining line between debate and argument, and what enables a company to be great at executing collective creativity.Joel Podolny is the CEO and co-founder of Honor Education, a technology company focused on higher education and corporate learning. Honor’s mission is to create and scale transformational education through collective engagement. Prior to founding Honor, he served as Vice President at Apple and Dean of Apple University, overseeing leadership, management, and culture. He has also served as Dean of the Yale School of Management and held several faculty positions at Stanford Graduate School of Business and Harvard University, authoring or co-authoring over 30 articles and two textbooks. Joel received his BA, MA, and PhD in sociology from Harvard University.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoTimestamps:00:00:00 Intro00:02:56 Common purpose leads to the best decision00:03:39 Significant decisions at Apple00:06:13 What tipped Steve Jobs over00:07:45 It's about the idea, not who said what00:08:39 Collective Creativity00:10:31 Debate v. Argument00:14:50 Creativity comes with friction00:15:44 About Honor Education00:17:19 Examples of Collective Engagement00:26:12 Lightning Questions00:29:18 Closing and three lessonsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#017 - Designing Creative Ecosystems in Academia and Corporate
A creative edge is critical for companies and individuals to remain competent and innovative. But what exactly do environments fostering creativity look like, and how should they be designed?On this week’s episode, we welcome Joel Podolny, the CEO and co-founder of Honor Education, to share his insights gained from teaching at business school and Apple University throughout his career. He shares his thoughts on what fosters creativity in both academic and corporate settings and outlines three steps to make a company more creative.Joel Podolny is the CEO and co-founder of Honor Education, a technology company focused on higher education and corporate learning. Honor’s mission is to create and scale transformational education through collective engagement. Prior to founding Honor, he served as Vice President at Apple and Dean of Apple University, overseeing leadership, management, and culture. He has also served as Dean of the Yale School of Management and held several faculty positions at Stanford Graduate School of Business and Harvard University, authoring or co-authoring over 30 articles and two textbooks. Joel received his BA, MA, and PhD in sociology from Harvard University.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoTimestamps:00:00:00 Intro00:02:34 Is creativity nurture or nature? How do you promote creativity in the context of education?00:04:15 Creativity is original thought and skillful action 00:07:53 Key learnings about teaching00:09:45 Transformative learning experiences allow students to walk out as another person00:10:51 Classes on what makes “innovation”00:18:10 Diverse views flourish with skillful presentation00:19:33 How can different views be presented in a corporate setting? 00:23:32 Common purpose anchors creativity 00:25:29 Reverence for expertise 00:27:30 Closing and three steps to make a company more creativeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#016 - AMA: Leading and Coexisting in Diversity
Rei answers questions on how to lead groups of people that have different living experiences and cultural backgrounds. He specifies the role that creative leaders play, and shares the importance of finding commonalities while embracing differences between one another in the workplace. As a more general piece of advice at any career stage, Rei then closes the episode with some key traits that one should look for in a leader.Carren O’Keefe comes on our show with questions as she makes her transition to step up as Chief Creative Officer role at Digitas UK and London.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#015 - AMA: Key Leadership Traits and Lessons
For our first installment of “Ask Me Anything (AMA)”, Rei answers questions on what he believes to be the most important when stepping up to becoming chief creative officer at an agency. He shares past mistakes, what he’s learned from these experiences, and detailed steps that he’s taken to become a better leader. Carren O’Keefe comes on our show with questions as she makes her transition to step up as Chief Creative Officer role at Digitas UK and London.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#014 - Why Creativity Needs a Seat at the Adult’s Table
Creatives are often seen as the crazy ones, and creativity as a nice-to-have in the context of business. But that’s not going to be enough for businesses and individuals in an age where creativity may be the only job left for humankind.On this week’s episode, we welcome back David Lee, Chief Creative Officer of Squarespace, to hear about the importance of creativity at the adult’s table, effective ways to understand a company’s value proposition and what it truly cares about, and insights on companies placing ads during the Super Bowl.David Lee is the Chief Creative Officer of Squarespace, leading their award-winning creative team. David has been honored as Brand CCO of The Year by Ad Age in addition to his team becoming Ad Age In-House Agency of the Year. During his time, Squarespace has been honored as the Brand of the Year by the Art Directors Club, and the number one globally awarded in-house agency of the year at the One Club for Creativity. David has won an Emmy Award, been included in the Adweek Creative 100 List and named as one of the Most Creative People in Business by Fast Company. He has also been recognized by the Gold House A100 list, honoring Asian Pacific leaders who made the greatest impact on culture and society. David graduated from the Rhode Island School of Design and currently serves on their Board of Trustees.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoTimestamps:00:00:00 Intro00:02:06 Defining creativity at the adult’s table and what that meant for David00:07:13 Company founders are the answer to what a company cares about00:08:52 Specifics that convinced a new beginning00:10:34 Work and life spaces are the best brand expressions00:19:27 Moments where creativity propelled business at Squarespace00:28:45 Is an ad spot during the Super Bowl worth it for companies?00:36:19 Career questions and a Midlife crisis00:43:55 Lightning Questions00:48:12 Three takeawaysSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#013 - Thriving in an Age of Automation
The world around us keeps changing, and that’s unlikely to slow down any time soon. What does it take to remain relevant in a deindustrialized world increasingly automated age of AI and machines?On this week’s episode, we welcome David Lee, Chief Creative Officer of Squarespace, to hear his journey from designer to leader at one of the most successful tech companies in the US, his thoughts on why creativity is the only job left for humankind, and the increasing importance of working close to decision-makers to have a meaningful impact on business.David Lee is the Chief Creative Officer of Squarespace, leading their award-winning creative team. David has been honored as Brand CCO of The Year by Ad Age in addition to his team becoming Ad Age In-House Agency of the Year. During his time, Squarespace has been honored as the Brand of the Year by the Art Directors Club, and the number one globally awarded in-house agency of the year at the One Club for Creativity. David has won an Emmy Award, been included in the Adweek Creative 100 List and named as one of the Most Creative People in Business by Fast Company. He has also been recognized by the Gold House A100 list, honoring Asian Pacific leaders who made the greatest impact on culture and society. David graduated from the Rhode Island School of Design and currently serves on their Board of Trustees.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoTimestamps:00:00:00 Intro00:02:37 David’s leap from advertising to tech00:04:09 Brand is a culmination of touch points00:05:48 David’s journey to become CCO at Squarespace00:08:58 Initial learnings about critical thinking00:19:45 Transitioning from an independent agency to a big holding company00:27:00 Creativity is the only job left for humankind00:28:09 Machines are good at analyzing patterns, Humans are good at breaking patterns00:31:26 Humanity needs to move upstream00:32:26 Creativity is about coming up with unique ideas to solve a problem00:37:02 Three takeawaysSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#012 - AI and Humans: Finding Harmony to Expand Possibilities
AI won’t replace you, but humans using AI will, according to PJ Pereira.On this week’s episode, we welcome back PJ, this time as the marketing & advertising creative director PJ Pereira, to hear his perspectives on the good and bad news in a world with AI, what production companies need to be doing to remain relevant, and how the understanding of computing gave him a competitive edge in his career.PJ Pereira (also known as PJ Caldas) is an advertising and entertainment pioneer. He believes agencies must provide return not only for brands, but for the time consumers spend with the work. That balance is the ultimate challenge marketers face today. PJ's credentials in content, digital, and advertising have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100 as Top CCO, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently PJ was named jury president of the inaugural AI discipline at 2023 ADC Awards. In 2023, PJ will release a book (his 5th) about the unlikely combination of Artificial Intelligence and kung fu. Pereira is particularly drawn to the concept of an AI’s influence in design and creativity, and he tries to engage this emerging tech in his own creative process whenever possible.◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoTimestamps:00:00:00 Intro00:01:29 Bad news about AI00:01:49 AI won’t replace you, but humans using AI will00:05:18 Good news about AI00:11:25 Aspects of PJ’s agency that will remain relevant and should be replaced in the coming years00:12:56 Should production companies be worried?00:13:22 Inspiration happens inside the human being00:14:15 Advice to youth joining creative industry00:16:35 Understand computing to reap creative benefits00:18:07 Lightning Questions00:20:11 ClosingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#011 - When Generative AI Meets Storytelling
What happens if you used ChatGPT to produce books, and are writers an obsolete job now with the rise of Generative AI?On this week’s episode, we welcome PJ Caldas, founder and creative chairman at Pereira and O’Dell, and best-selling author, to hear about his experiences using AI to produce his latest book, “The Girl from Wudang”. He shares the specifics of where he split the work with AI, his thoughts on machine learning being a trendsetter, and his insight on how one can constructively use AI to boost creativity.PJ Caldas (also known as PJ Pereira) is an advertising and entertainment pioneer. He believes agencies must provide return not only for brands, but for the time consumers spend with the work. That balance is the ultimate challenge marketers face today. PJ's credentials in content, digital, and advertising have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100 as Top CCO, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently PJ was named jury president of the inaugural AI discipline at 2023 ADC Awards. In 2023, PJ will release a book (his 5th) about the unlikely combination of Artificial Intelligence and kung fu. Caldas is particularly drawn to the concept of an AI’s influence in design and creativity, and he tries to engage this emerging tech in his own creative process whenever possible.Timestamps:00:00:00 Intro00:02:06 About PJ’s upcoming book “The Girl from Wudang”00:05:51 Uses of AI in production00:10:00 Small players have big storytelling opportunities through AI00:12:41 If Photoshop is a bicycle, AI is a horse00:16:03 Visuals v. Writing by AI00:21:13 The best brainstorming partner00:23:01 Machine learning is no different from devaluation of art00:24:10 Own your writing and make it yours00:25:55 Play with the audience’s expectations and emotions00:27:54 Three takeaways◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#010 - Unleashing Creativity with Scarcity & the Importance of Communicating Respect
It’s a given that respect is important in any form of communication, but brands often struggle to keep this in mind when communicating with their audience.On this week’s episode, we welcome back John C Jay, the Creative Chairman at Uniqlo, to take a deep dive into the specifics of his work in Tokyo, his experience working with Japanese CEOs during the transformative era of the 1980s, and how his humble beginnings continue to shape his career. He talks about personal battles with self-confidence and the powerful realization that propelled him to overcome his insecurities. In sharing his past work for Uniqlo, he emphasizes the importance of audience respect and how this is key to localization. He also talks about how not having money is the greatest opportunity for creativity.John C Jay serves as President of Global Creative for Uniqlo and its parent company, Fast Retailing, living and working in Tokyo, Portland, and NYC. Jay has a diverse creative career across disciplines and cultures. He started in journalism, then lifestyle/ fashion marketing as Creative Director for Bloomingdales, followed by 21 years at the iconic creative agency Wieden + Kennedy. There, Jay was a partner and Global Creative Director. During this time, Jay opened the agency's offices in Tokyo and Shanghai. Living in Tokyo, Jay launched Uniqlo's first brand campaign in 1999. Years later, Jay joined Uniqlo's Founder and Chairman, Tadashi Yanai, in 2014 to help the brand evolve into a truly global brand of leadership and influence. Jay was inducted into the Art Directors Club Hall of Fame and named as one of the top ten "Most influential art directors in the past 50 Years" by Graphic Design USA magazine.Timestamps:00:00:00 Intro00:01:31 Challenges as a minority00:02:26 Racism, bias, and bigotry lies underneath the surface00:03:56 Career turning points00:06:15 Relocation allows unlearning and rethinking00:10:20 Fundamentally we’re all equal00:12:02 Traveling is humbling and educational00:12:29 Not having money is a great opportunity to be more creative00:13:33 The Fleece Campaign changed Uniqlo and the way brands advertise00:15:01 Localization is respect00:17:51 Three takeaways◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#009 - A Living Legend’s Art of Inquiry
How does the power of asking good questions shape one’s approach to creativity and problem-solving?On this week’s episode, we welcome John C Jay, the Creative Chairman at Uniqlo, to hear about his humble beginnings as an Asian immigrant to the United States, how he found his way to pursue creativity as his calling, and the philosophies behind his creativity in work and life. He emphasizes that all problems exist within context and how this ties in with the importance of asking good questions. He also talks about how he overcame lack of experience throughout his career, and the mentality that he has to continue to thrive to this day.John C Jay serves as President of Global Creative for Uniqlo and its parent company, Fast Retailing, living and working in Tokyo, Portland, and NYC. Jay has a diverse creative career across disciplines and cultures. He started in journalism, then lifestyle/ fashion marketing as Creative Director for Bloomingdales, followed by 21 years at the iconic creative agency Wieden + Kennedy. There, Jay was a partner and Global Creative Director. During this time, Jay opened the agency's offices in Tokyo and Shanghai. Living in Tokyo, Jay launched Uniqlo's first brand campaign in 1999. Years later, Jay joined Uniqlo's Founder and Chairman, Tadashi Yanai, in 2014 to help the brand evolve into a truly global brand of leadership and influence. Jay was inducted into the Art Directors Club Hall of Fame and named as one of the top ten "Most influential art directors in the past 50 Years" by Graphic Design USA magazine.Timestamps:00:00:00 Intro00:02:34 Is creativity nature or nurture?00:05:03 Knowing nothing drives curiosity00:06:48 Critical thinking is elusive00:07:50 Business problems exist in context00:08:40 The question is not what is the answer, but what is the question00:13:35 Remake portfolios for each life opportunity00:15:02 Unlearning and Relearning to stay relevant00:18:24 John C Jay’s secret weapon to outshine the smarter, richer, and more talented00:18:54 Three takeaways◆Instagramhttps://www.instagram.com/reiinamoto/◆Twitterhttps://twitter.com/reiinamotoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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千葉工業大学の学長・伊藤穰一がその道のプロフェッショナルを迎え、雑談を繰り広げるポッドキャストです。テクノロジーを軸にスポーツから茶道、ニューロダイバーシティまで様々なトピックスを包摂した会話を覗き見感覚でお楽しみください。 【質問フォーム】 「これって、一体どうなってるの？」「〇〇〇について、よく分からないので解説して欲しい！」など、伊藤穰一本人に直接質問を投げかけることも可能です。もちろん番組の感想やお悩み相談なども大歓迎。ぜひ、お便りをお寄せください。 【JOI ITO’s Blog 】 番組で登場した用語や人物名などをまとめています。【デジタルガレージ Web3のコア人材募集中】https://recruit.garage.co.jp/fintech/プロフィール写真撮影：森清
ワインのガッコウ
ワイン初心者の為のポッドキャスト番組”ワインのガッコウ” 日本ソムリエ協会認定ソムリエで、ワイン一年生の著者でもある、小久保 尊と ワイン初心者声優の松本 沙羅でお送りする聞くとワインが飲みたくなる番組です。
レイ・イナモト「世界のクリエイティブ思考」
I&COの創業パートナー兼クリエイティブディレクターのレイ・イナモトが「日本人がクリエイティブ思考を武器に世界で戦うにはどうしたら良いのか？」をテーマに、21世紀を生き抜くヒントを探る番組です。◆レイ・イナモト SNSアカウントhttps://twitter.com/reiinamoto_jp https://www.instagram.com/reiinamoto_jp/◆お便りやご感想はこちらまで！https://airtable.com/shra6I39HB89bCR2U◆インタビューを英語で楽しみたい方は「The Creative Mindset」をお聴きください！Apple PodcastsSpotifyAmazonMusicGoogle Podcasts
PitPa Talk（ピトパトーク）
株式会社PitPaのオウンドポッドキャストPitPaTalk。 PitPaが発信しているニュースの他、会社情報・事業などについて、PitPaメンバーがトークするポッドキャストです。
オウンドポッドキャストのつくりかた by PitPa
「オウンドポッドキャスト＝企業が自社で発信するポッドキャスト」を制作したいと考える皆様に向けて、あるいは、個人でポッドキャストをはじめたいと考える皆様に向けて、ポッドキャスト運営を続けるにあたって知りたい情報をわかりやすくお伝えしていきます。番組ホストを務めるのは、PitPaでポッドキャスト番組のプロデューサーを務める鈴木悠平と、個人でポッドキャストを配信しているコラムニストのりょかち。個人・企業問わず、あらゆるシーンで使えるポッドキャスト運営のコツ・ノウハウについてのトピックを二人の会話を通じてご紹介します。▼ホストりょかち（https://twitter.com/ryokachii）鈴木悠平（https://twitter.com/heyyouyuheisake）▼制作株式会社PitPa▼SNSハッシュタグ#オウンドポッドキャスト▼メッセージフォーム番組への感想や質問、リクエストの他、ポッドキャストに関するご相談は下記フォームよりお問い合わせください。https://pitpa.cc/3IemoBk
耳ヨリな音の話-音マーケティング情報-
様々なゲストと共に、音を使ったマーケティング情報を発信していきます。リスナーとのエンゲージメントを高め、ブランドの理解や共感をつくりやすい「音を使ったマーケティング」について、楽しくそしてわかりやすく、皆様にお届けします。＜Twitterハッシュタグ＞#ミミヨリ＜音マーケティング (note)＞https://note.com/d2cradmimi/