SaaStr 105: Why Marketing Is Eating Sales, How To Make Data-Driven Marketing Decisions & Why Companies Need To Have A Strong Point of View About The World with Nadim Hossain, Founder & CEO @ BrightFunnel

Nadim Hossain is the Founder and CEO @ BrightFunnel, the startup that shows marketing true impact on revenue. They are backed by many past guests of the show including Matt Garratt @ Salesforce Ventures, Tim Kopp, and James Cham @ Bloomberg Beta. As for Nadim, prior to founding BrightFunnel, Nadim was VP of Marketing and Sales Development at PowerReviews, paving the way to a $170M exit. He was also a product marketing executive at Salesforce.com during their hyper-growth years.

In Today’s Episode You Will Learn:

• How did Nadim make his way into the world of SaaS and come to found BrightFunnel?
• To what extent is marketing an art or a science in today’s data driven world? How can marketers use and analyse data to drive decision making?
• How can founders determine which channels are a must have as opposed to a nice to have? What metrics should determine this? Does brand building not count in the revenue driven world today?
• Nadim has previously said, ‘marketing is eating sales’. What does Nadim mean by this? How does Nadim evaluate the expansion of the marketing funnel?
• What are the biggest mistakes B2B companies make in today’s environment? How can they rectify this and sustain a brand that will deliver for the long term?

60 Second SaaStr

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Jason Lemkin

Harry Stebbings

SaaStr

Nadim Hossain