SaaStr 082: What Really Is SaaS Marketing? What Are The Big Factors Startup Founders Should Consider Before Spending Big On Marketing @ What Are The 'Must Have' Marketing Channels Today in SaaS with David Rodnitzky, Founder & CEO @ 3Q Digital

David Rodnitzky is founder and CEO of 3Q Digital, a leading digital agency that was acquired by Harte Hanks in 2015. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.

In Today’s Episode You Will Learn:

• How did David enter the world of B2B SaaS marketing? What was the entry point for him?
• What really is SaaS marketing? Is it more consumer or B2B like? How does this alter and develop with the growth of the company?
• Before spending heavily on marketing, what gating factors should SaaS founders think heavily about before the big spend? Should this marketing plan be undertaken by an external firm or an internal team?
• What market channels should a SaaS company consider as ‘must haves’ in today’s world, as compared to ‘nice to have’s’? How does David differentiate between the two?
• We are always told if you cannot measure it, do not do it? How can SaaS companies measure the success and effect of their marketing campaigns? What are the key metrics that define success?

60 Second SaaStr

1. Biggest mistake current SaaS companies are currently enacting with their marketing?
2. Favourite marketing resources and tools?
3. What does David know now that he wishes he had known at the beginning?

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Jason Lemkin

Harry Stebbings

SaaStr

David Rodnitzsky