#41: Nat Emodi, Co-Founder & CEO @ Highlight | Building a tool that lets creators easily launch NFT collections and design token-gated experiences on their websites

ANNOUNCEMENTS:

# 1: Episode's free NFT mint (just add your e-mail address there so I can reach you with info about NFT's utility :)):

# 2: EpicWeb3 conference ticket giveaway:

https://twitter.com/epicweb3/status/1635215372180770816

# 3: Web3 Talks Smoothie page (upvotes much appreciated!):

https://smoothie.so/project/21e8v93z

TIMESTAMPS:

0:44 Info about the EpicWeb3 conference

1:50 3 small announcements

3:18 Nat's lessons from working at Square & DoorDash and why he started working on Highlight

7:23 Why Square in 2015 was doing a lot of explorations and what Nat learned from Jack Dorsey

10:00 What was the Highlight MVP and why targeting non-crypto natives was a mistake

15:45 How they acquired their first users and how Product Hunt was surprisingly effective

16:58 Why token-gating was a hard problem for established creators and how they decided to solve it

25:00 Why is Nat not bothered about competing with Zora & Manifold

27:27 Favorite Nat's NFT use cases

30:00 Most interesting token-gating examples & bookclub 2.0

33:15 What kind of help can bigger creators expect from the Highlight team

35:57 What kind of partners are they looking for

38:00 Most important metrics they follow

39:35 What assumptions they had were proven wrong and why educating people about digital ownership is so important

42:25 Why new wallets might help to teach people about NFT ownership

44:35 What would Nat build if he wasn't building Highlight

45:10 Why would he make people focus more on use cases than tech

47:07 Where people can learn more about Highlight

48:34 Nat's guests' ideas