Jordan Hamm is a Sports Marketing Specialist and serves as the Trail Athlete Manager at Brooks Running based in Seattle, WA. This is another episode in our mini-series providing insights to the athlete-sponsor relationship in trail running.
Discounts:
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Links:
Timestamps:
- () - how Jordan got started at Brooks Running and became their Trail Athlete Manager
- () - market trends that have led Brooks to invest more in trail running in recent years
- () - what a typical day looks like as a Trail Athlete Manager
- () - how important athletes are in the marketing a shoe brand
- () - the process of scouting for and recruiting athletes to the Brooks team
- () - monitoring Strava segments to scout for and recruit runners
- () - how much emphasis Brooks places on athletic performance versus social media performance
- () - whether Jordan would recommend aspiring sponsored trail runners to focus more on athletic performance or personal brand building
- () - breakdown of full-time versus part-time athletes on the Brooks roster
- () - whether there's enough or some publicly available information for trail athletes to access and use as part of their negotiation with brands
- () - distinction between athletes as independent contractors and employees
- () - whether contract NDAs hurt or help athletes and the brands
- () - whether the presence of NDAs indicates that athletes are getting a bad deal
- () - whether Brooks will experiment with building a co-located trail running team in the future
- () - Brooks events and athletes to watch out for in 2022 and beyond
- () - Scott Jurek's current role at Brooks
Additional Episodes You May Enjoy:
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