Aaron Lutze is a creator and sports marketing savant. He's also a dear friend and mentor who has had an enormous impact on my career as an athlete and content creator. Aaron recruited me to Red Bull and acted as my manager for many years. He's recognized as one of the best sports marketers in the industry and now shares all his insights publicly through a new YouTube channel called Super Athlete.
In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes, the value of creating longform content, audience vs. community, the future of athlete partnerships, and a lot more!
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