せーの What's up amazing people? This is Iyasasa
Radio by Akane and Minami. In this radio, we are going to talk about random topics in
Okinawan Japanese and English. はいたーい ぐすーよーちゅーがなびらー
イヤササレディオのアカネとミナミーやいびーん うぬレディオでぐすーよーんかい
英語と沖縄グチサーにいっぺーうむさるはなし ずどけーあんでちうむとういびーん
On May 19, the Ministry of Health, Labor and Welfare announced guidelines indicating that
even one long can of beer could increase the risk of colorectal cancer. In response, beer
companies seem likely to withdraw from selling strong low-cost high-alcohol chūhai, shochūhaibō
that are designed for quick intoxication. Asahi Beer and Sapporo Beer have already indicated
this year that they will not launch new products with an alcohol content of 8% or higher, and
Kirin Beer has begun reviewing its sales strategies for strong chūhai. Attention is also focused
on Suntree Response. Marketed for their cost-effectiveness and high-potency strong chūhai drinks sold,
demand surged around 2010. However, due to increasing health consciousness and the rise
of the sober-curious lifestyle among youths who can drink but choose not to, the market
for these beverages have shrunk. According to research firm Intage, sales fell from approximately
177.6 billion yen in 2020 to about 136.5 billion yen in 2023. In light of the shrinking market,
sales further.
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
高生労働省がビールロング缶一本のアルコール摂取でも、大腸癌の発症リスクが高まるなどとする
Asahi Beer and Sapporo Beer have shown that they do not sell new cans of 8% or more of alcohol.
Kirin Beer has also begun to consider the sales policy of Strong K in the future.
There is also attention to the response of Suntory.
Strong K Chuhai, which sought out cospas and taipas to sell cheaply, has expanded its demand from around 2010.
However, in recent years, there has been an increase in health-consciousness,
a way of life where you can drink, but you dare not drink alcohol,
and a trend towards sober and curious young people.
Strong K's market is gradually shrinking.
According to the research company Intege,
the sales price, which was about 17.76 billion yen in 2020,
decreased to about 13.65 billion yen in 2023.
Based on the market shrinkage,
Asahi is now focusing on one Strong K product with 79 items by the end of 2022.
In 2018, Sapporo, which had developed a maximum of 20 Strong K products,
is now selling only one product.
On the other hand, Suntory is minus 196 degrees,
and Kirin has a strong sales power in the Strong K brand of Hyouketsu.
Among the domestic sales of Kanchuhai and Highball in 2023,
the number of Strong K in the 9% range is 23.7%,
and two of them are held by Kirin of Suntory.
Therefore, these two companies are showing a strong posture to withdraw Strong K.
Asahi is also spreading the flow of low-alcoholism to beer,
and in October of last year,
Asahi sold a new product, Dry Crystal,
which is 3.5% alcohol and 5% alcohol.
It is seen that other beer companies are paying attention to the sale trend of Dry Crystal
as a catalyst for increasing the market shape of low-alcohol beer.
Asahi is explaining about Dry Crystal to the sales director.
It seems that there is also a movement to expect sales expansion
following the guidelines announced by the Ministry of Health, Labour and Welfare.
It's been a while, so I can't read it.
I can't read English.
I couldn't read it at all even in Japanese.
I looked up the article about Strong K and chose it,
but it turned out to be a ranking of beer companies.
I thought it's just like a usual Chuhai.
I thought it was easier to drink.
I thought Strong K Chuhai is only the name of the product Strong.
How do they make it strong?
Put a lot of alcohol and a lot of food additives.
More than 8% is Strong K Chuhai.
We talked about natural alcohol and this kind of alcohol is different.
They have more ingredients in it, right?
How do you say?
I don't know.
Food additives.
Artificial sweetener.
Because it's in it, it tastes sweet and easy to drink and get drunk easily.
Do you know?
I know. Screwdriver.
That's vodka.
But...
Akane drinks sweet stuff.
I think it's different.
Choosing Kan Chuhai from a convenience store.
Choosing a sweet cocktail at the bar.
It's not that bad to mix them.
But...
That's why you didn't choose the Kan Chuhai?
Or you just want to be healthier?
You want to have like a rich...
No, no. We talk about like...
It also affects our body condition.
Not like feeling drunk.
Like having a stomachache or having a headache.
If you look it up,
it's easy to get rid of hangovers.
That's right.
If you want to drink,
you can say you'll make it at home.
If you want to drink that much,
you already know what kind of alcohol you like.
If you want to drink a lot,
it's better to make it at home.
There was a time...
when I had a few kinds of hangovers.
I didn't want to go to the bar.
I see.
I felt like it wasn't good.
After I read this,
I don't want to drink Chuhai anymore.
Kan Chuhai.
It's simple.
I did some research about food additives.
After that, I started to look at raw materials.
I can choose a healthier choice now.
First of all, I don't like drinking alcohol.
So I don't drink 100% juice.
I see.
It's not an artificial sweetener.
I think we have the tongue.
Sensitive tongue.
That can distinguish between food additives or not.
Everyone has it.
If you're taking too much food additive stuff,
like fish oil or junk food,
your tongue is not going to be sensitive enough.
You're going to get used to it.
That's right.
It's not training,
but it's an additive.
If it's a cheap additive,
you'll get used to it.
If you eat something cheap,
you might think it's not good.
If you're not used to it.
It's impossible.
I understand.
People want to get high with alcohol.
Because it's legal.
I just heard that sentence.
Because it's legal.
Whatever.
They always have friends around drinking together.
Sometimes they can't escape from that situation
and they drink for business.
They just like to drink.
Because they like the taste.
But the most reason should be
they want to be high.
Not like a normal tension.
I understand.
They want to be more open and casual.
They want to be themselves.
Because they have stress in everyday life.
That's what I heard.
But I really don't get it.
I get it because
I have seen many people,
especially shy people,
change suddenly with alcohol.
That's probably their real face.
Personally, I don't have to drink everyday.
I can be high without alcohol.
Not high, but I can be happy.
Natural high.
Yeah, all the time without alcohol.
Because I don't have much stress
compared to them.
I can't drink too much.
That's the reason.
I think that makes sense.
If Akane drinks and gets so drunk every time,
maybe that's different.
But you don't really care.
If you drink or not,
you are okay to drive home without drinking.
From nomikai.
Sometimes I get jealous
when people drink and I can't drink.
I don't care.
I don't care.
I don't care.
Sometimes I get jealous
when people drink and I can't drink.
I don't have to drink all the time.
I don't like the taste of alcohol first.
It depends on the sake.
I don't really want to drink.
Because I can't drink a lot.
About your husband's story,
that they like to get high
and escape from the stress.
But they act like a stress-free kind of person.
But they have stress.
When they go home.
I don't know.
And I think they keep drinking every day.
It's like a small version of addiction.
And their liver is strong for alcohol.
So they don't easily get drunk.
So they are going to be really stronger.
To drink.
So, okay, let's have one drink for the night.
It's not enough.
It's like a waste of money.
No, no.
Because they drink too much.
One drink is not enough.
Because they drink every day.
It's a habit.
I see.
It's a custom.
If my best friend asked me to go out every night,
each day,
then I'm going to drink every day.
If it's a scene like that.
Because everyone drinks together.
For example, if Akane likes to drink,
Minami would have drunk more.
But he drinks at home too.
He really likes the taste of beer.
He wants beer.
After he works hard.
When he eats yakiniku or something.
He likes the combination of beer and some food.
So he likes to drink and eat at the same time.
He's pairing food.
So he can drink beer forever.
And then he has high alcohol tolerance.
So he can drink a lot.
I like that combination.
But at some point,
some people force him to drink
like shots.
Alcohol he doesn't like.
He suddenly
doesn't like that situation.
Like a drinking situation.
And then he wants to go home.
So he naturally likes
drinking beer.
Sometimes
when I'm asked to drink,
I drink.
at home yourself.
It looks more,
I don't know,
more adult.
Sophisticated.
There are people
who can get drunk at home
for two days.
I was drinking,
but it was like having a coffee.
But it didn't last long.
It was a few months.
There are a lot of times
when I eat dinner alone.
Because of the lockdown.
At that time,
I drank a little.
I don't know.
I don't know.
Some people,
they are being drunk.
Being happier,
more open.
Everything,
every emotion is exploding.
For me,
being sober is
the 100% open version.
If people don't see me as much,
I don't know, I think.
In the case of Minami,
if you get drunk with alcohol,
it affects the environment around you.
If it's a fun time,
you go in a good direction.
But if it's a different direction,
the more you drink,
the more you want to go home.
I don't know what to say.
It's more like
you are honest to yourself
when you drink.
That might be true.
If you don't drink,
you can get along.
I sometimes feel comfortable.
I understand.
It's easier to get along
if you don't drink.
If you don't drink,
you don't say weird things.
I'm not the kind of person
who says weird things.
When I get drunk,
I sometimes wonder
why I had such a deep conversation.
I'm not making a big deal out of it.
But I don't feel like
I had a deep conversation
until I got drunk.
That might be true.
When you drink,
it's easier to say what's on your mind.
Because I don't care.
When you get stressed,
even a little bit,
you don't want to drink anymore.
But it depends on your condition.
So,
you shouldn't drink
with people you don't like.
I agree.
I don't want to go out
with people I don't like.
It's a waste of time.
I agree.
There's no benefit.
Anyway,
sober curious.
Sober curious.
It's the first time I hear it.
In the 2nd century,
a basic researcher,
Mr. Kuga,
said that the consumption of young people
is rational and
they want to make good use of time.
They think that drinking
has a low cost-effectiveness.
Health awareness has increased
due to COVID-19,
and there will be more people
who are sober curious in the future.
The world has a sober curious vibe.
I don't see any people
I feel like sometimes.
I think so too.
If you go home and watch Netflix,
it's more cost-effective.
Is that what you mean?
I think so.
Instead of going for a drink,
I want to do this and that.
If it's more than that,
it's more cost-effective.
Sometimes,
I just want to drink,
be happy,
have fun, party.
That's my motivation.
I understand.
What I want to drink the most
is when I'm out of the house.
When you feel special.
The body congests alcohol so quick.
I feel like.
Vacation mood?
I don't want to drink when it's cold.
Yes, yes.
It's the cold level of Okinawa.
When I go to Russia,
I want to drink vodka.
But when I go to a snowy place,
I drink Japanese sake,
Atsukan, every night.
That's when it's really cold.
But it's not because I want to drink,
I want a challenge.
I want to try Atsukan
out of Okinawa.
That's my motivation.
I can drink a lot
when it comes to Atsukan.
You had Atsukan in your body.
Maybe.
It was a good sake.
Good alcohol
makes me happy.
I want to drink highball
at a proper bar.
Highball and
Izakoya's highball.
They are totally different.
Ice is different.
Water is different.
Stairs are different.
Everything is different.
Cups are thin.
That's a good point.
American
alcohol intake
is 4.8
per week in 2009.
In 2021,
it will drop to 3.6
per week.
In addition,
a phone survey
conducted by a company
specialized in analytics
found that
5% decrease
between 2019 and
2021.
5% may seem like
an insignificant number,
but I can guess
that there are more people
who want to change their lifestyle.
Isn't it because of
the corona?
The bar is closed.
Or like they
facing themselves.
Healthy
motivation
went up.
But
they found
another
hobby.
Life is not
just drinking alcohol.
Cooking.
In the US,
the Z generation
is particularly
prominent.
The Z generation
is also called
generation sensible.
In the mid-2000s,
there were many young people
who borrowed the power of alcohol
to foster friendship.
According to a survey
published by the American
Medical Journal J.A.M.A.
Predetrix,
20% to 28%
of college students
who were banned
from drinking alcohol
are young people
who drink alcohol
throughout New Zealand.
The Z generation
drinking alcohol
is 20%
less than
the millennial generation.
The millennial generation
drinking alcohol
is less than
the millennial generation
drinking alcohol
the power of alcohol.
Something like that.
I don't know.
It's not like
you're talking on the phone,
but you're adjusting to it.
That's right.
So even if it's online,
even if it's not face-to-face,
if you can make time
like that,
there may be times when
conversations are better than
drinking parties.
Like if you are
you know, want to have a good
quality of conversation,
then that's it.
But some people just want to
hang out
or being crazy
or forget about everything.
If that's the case,
then it's partying or dancing.
I think music
has the key.
70% of the
0008
generation Z
don't want to
drink
or tend not to drink.
But
if
you know,
I want to get along
with some people
like really close.
I want to see them
the version of
their drinking too.
I want to do
sake guse check
for everyone.
Sorry, if it's just friends,
I don't care.
But if it's like family
or best friend level,
I really care about sake guse.
I don't have
bad people.
If I think it's bad,
I want to keep a certain distance.
But 70% don't drink?
If they don't drink,
I really care about
how do you manage
your excitement
or stress relief.
In America,
if you don't drink 70%,
then
marijuana is legal.
Maybe
if you want to chill
and don't have to deal with people,
you can chill alone.
Maybe that's weed.
Even if it's just sake.
That's true.
If you're Z generation,
you mix
THC oil
in your coffee
and eat pancakes.
That's cool.
If you do that,
Japanese people...
But isn't that
high?
It's chill.
Do you always want to chill?
I don't think
I don't know.
It depends on the person.
There's no such thing as
let's get shots.
That's true.
It's down.
It's chill.
Then it's not weed.
There are different kinds of weed.
There are different kinds of weed.
I don't know
more than that.
Molly
or LSD.
I don't know about that.
In short, there are more options
other than alcohol.
It's not like
internet, DIY, or exercise.
I think there are drugs in the US.
That's true.
Japan is
strict, so
they need to depend on alcohol.
Some people need to.
Because they can't
escape from their reality.
Especially
salarymen
and people who live in the city.
And especially
for smoking
it's
getting so strict in Japan.
Yeah.
It's getting so strict
in Japan.
You'll see in the city
how people hate
smoking people.
So
even alcohol is getting less.
Yeah.
What do Japanese do?
Pachinko?
I don't know.
We need to find something.
This is from the UK.
In the UK,
people over the age of 40
started to limit
going out.
8.6 million people
started to drink.
What?
It started.
It's the same as
drinking at home.
While
alcohol was banned,
young people
started to drink.
Because they
just started drinking.
If they are 20s,
they don't have more experience
of drinking than
older people.
They just can't quit.
It spends a lot
of money.
The bar is not open.
Then why don't we just
quit drinking?
According to the same
article,
people over the age of more than 40
years
they want to drink alcohol
more than the younger people.
Young people think that
drinking alcohol is one of the
tools to having a
communication with people.
That's true.
You don't drink alone.
Sorry, but
I don't know how old young people are,
but they are 20s.
In my personal opinion,
when you are young,
you don't know
the taste of alcohol.
Some college students
drink because they want to get drunk.
But you can't understand the taste
because you keep drinking.
It's because you get stronger.
There are a lot of
good alcohols
that taste better when you get older.
People over the age of 40
are doing that.
At home, you can drink
a lot of alcohol,
but young people
don't have money
and strong alcohol is not good.
Some people drink it,
but they don't know the taste.
It's like that.
There are more students
who go back to their parents' home.
They lose their job
because they work remotely
and can't pay their rent.
That's why
they are banned.
Yeah.
Before going to
addiction,
seeing
alcohol lover
of
that generation,
they don't look cool
for the Generation Z.
Simply.
It's a matter of fashion.
In movies,
bars in the countryside
can drink
strong alcohol
with a glass.
Like a beer set.
Yeah.
They can drink strong alcohol
forever.
Men tend to be stronger
than women too.
Like body size.
Americans are twice as big.
Yeah.
They can consume
twice as much.
When I used to work
on base,
American military people
drink a lot.
Like water.
They must have stress
from work,
but on weekends,
spending a lot of money
for alcohol is not
like it's crazy.
I could feel that
they really work for alcohol.
Those people.
Military people
are self-destructive.
But I think
military people get stressed.
They do.
They have a strong relationship
with their superiors.
Anyway,
let's talk about Okinawa.
Yeah.
Okinawa.
People don't drink alcohol.
How about Okinawa?
I found an article
about Okinawa.
In Okinawa,
among women who drink alcohol,
the percentage of people
who drink alcohol
who increase the risk of
life-threatening diseases
increased rapidly.
In 2021,
it increased by 42%,
9.7 points compared to
2016.
The government set the target
as 15.2%,
but it changed
a lot.
Women
are more likely to drink
alcohol.
In Okinawa,
30.6% of women
drink alcohol.
In the background,
women are more likely to
drink alcohol and
feel stress.
In particular,
women in their 30s
are 60% more likely to drink alcohol.
In addition,
women in their 50s
are 54.2% more likely to drink alcohol.
Men are
27.7% more likely to drink alcohol.
However,
men in Okinawa are
24% more likely to drink alcohol
and 13.3% more likely to die.
It's increasing.
Okinawa.
I talked about Okinawa women.
Women are more likely to
drink alcohol and
feel stress.
It sounds like
mainland women.
That's right.
But
it's increasing.
Does this mean that
the number of company dinners
is increasing?
The number of company dinners and
dinners is increasing,
and as there are
more jobs,
I think there are more people
who drink alcohol at home.
It's not that women are becoming
manly, but
I can't find any other
good words.
I think they are becoming manly.
They have a career.
I don't mean it in a bad way.
They can earn money,
and they can
be independent.
Drinking jobs
such as cabaret,
restaurant,
sometimes they make more money
than regular men.
Like regular men
or regular jobs.
So I think
there are people who
drink alcohol
to make a living.
I think it's been like this for a long time.
And it means that
the number of company dinners
is decreasing.
But
there used to be a lot of
company dinners.
Let's assume that
there are a lot of company dinners now.
But I think
Minami wanted to drink more.
I think so.
Because,
I'm talking about Minami's family,
but she always asked
why her mom was a handle keeper.
And then she asked her sister
why Minami was a handle keeper.
Men always drink.
I don't know what that means.
I think Okinawa women
had a hard time drinking.
But now it's like
don't give a fuck.
When I was a kid,
my mom used to drink
just a little bit.
It was a special occasion.
But now,
she drinks wine or beer.
I think she can drink.
She's free.
It doesn't matter
if you get divorced.
It's a way to release your stress.
So if there is an education that there are different ways,
women do not tend to depend on alcohol in the future.
That's true.
I think so too.
If something happens, let's drink.
It's not like that, but there is something different.
There are three types of alcohol.
Alcohol, tobacco, and sex.
In general.
If there is a drug, it's also like that.
When I talk about this kind of thing with one of my friends,
we need some kind of poison in our daily lives.
And I chose nicotine and drink.
It's different for each person,
but there is a story that it is necessary to live with some kind of poison,
and it is better to do it.
I think it's the same for coffee and caffeine.
There are almost no people who are perfectly sober from anything bad.
I think there are people who are on a business trip,
but there is some kind of poison in it.
For example, if you are a woman, you eat a lot of sweet things.
I think it's as bad as smoking.
You eat a lot of white sugar.
But it's something you have to have.
If you live in a normal society, you will get some kind of stress.
You don't have to be addicted to anything.
We need poison in our lives.
When I was talking about that, I thought it was really like that.